AI in marketing - legal foundations & best practices
Using generative AI in a legally compliant manner
4.6
Contents
The legal provisions of the AI Regulation for the use of generative AI in marketing
- Overview of the legal framework of the AI application according to the AI Regulation.
- Transparency obligations in connection with media content generated by AI.
- High-risk AI and prohibited practices in the AI sector.
Property rights and competition law in the use of generative AI
- Overview of the property rights that may become relevant in connection with the use of generative AI.
- What intellectual property rights can be obtained for AI-generated media content itself?
- Risk of infringement of third-party property rights by AI-generated media content.
Data protection law and generative AI
- Overview of the principles of data protection law.
- Possible legal bases.
- Best practices and risk minimization measures.
Key Findings and ToDo's
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You can help shape the future of marketing.
- You avoid legal stumbling blocks.
- You exchange ideas with other marketing managers.
- You discuss best practice examples.
- You minimize legal risks in campaigns using AI.
- You will receive checklists and "do's and don'ts" to support you.
Methods
Lecture with presentation, case studies, exchange of experiences and discussion, Q&A, best practice examples and checklists.
Tool
Recommended for
The webinar is aimed at marketing managers in companies who use generative AI and want to avoid legal stumbling blocks.
- Customized training courses
- Direct application in practice
- Efficient use of time and resources
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Ratings and feedback from our participants
Start dates and details
Tuesday, 08.09.2026
09:00 am - 12:00 pm
Thursday, 26.11.2026
09:00 am - 12:00 pm
Wednesday, 10.03.2027
09:00 am - 12:00 pm
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