Google Ads with AI: faster, more efficient, and more automated success
Prompting and language models for better SEA results
Contents
Comparison of AI language models for Google Ads
- Overview of ChatGPT, Claude, Gemini, and other relevant AI tools.
- Strengths and weaknesses of the various models specifically for SEA tasks.
- Which model is suitable for what? Specific recommendations for your workflows.
Prompt Engineering: The Foundation for Effective AI Use
- How to formulate precise prompts that deliver really good results.
- Ready-made prompt templates for typical Google Ads tasks to take away.
- Avoid common mistakes and improve prompts iteratively.
Target group analysis with AI: Truly understanding your customers
- Prompting strategies for in-depth target group analyses.
- Identify the needs, pain points, and buying motives of your target group.
- Derive targeting strategies from AI-supported analyses.
Writing style analysis and adaptation for ad copy
- Analyze texts and adapt writing styles for use in prompting.
Practice: Accelerate campaign creation with AI
- Perform keyword research and search intent analysis with AI.
- Create ad copy: headlines, descriptions, and CTAs that convert.
- Creative Assets: Create image ideas and design briefings for display ads.
Digression: Website scraping as the perfect data basis for prompting
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You can use AI language models specifically for various Google Ads tasks.
- You know the strengths and weaknesses of ChatGPT, Claude, Gemini, and others in the context of SEA.
- You are familiar with effective prompt engineering techniques and use proven templates.
- You know how to analyze writing styles and adapt them for your ads.
- You are able to perform in-depth target group analyses using AI.
- You will gain an overview of website scraping as a data basis for better AI results.
Methods
Trainer input, exercises with case studies and your own questions, discussion, exchange of experiences, best practice examples, prompt templates, checklists.
Tool
Recommended for
Marketing professionals, Google Adsnewcomers individuals who have already gained some experience with Google Ads.
Further recommendations for "Google Ads with AI: faster, more efficient, and more automated success"
Start dates and details
Thursday, 18.06.2026
09:00 am - 1:00 pm
Monday, 21.09.2026
1:00 pm - 5:00 pm
Tuesday, 01.12.2026
09:00 am - 1:00 pm
Friday, 19.03.2027
09:00 am - 1:00 pm
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