Selling professionally I

Acquiring new customers – digital thinking helps

• Define your target customers effectively: Who do you really want to reach?
• Social selling on business platforms: Profile, posts, contact strategies
• Prepare phone calls and messages in advance—even with AI assistance
• Confidently arrange appointments online and offline
• The first in-person or virtual appointment: Make a strong impression and build trust

Structured approach to sales talks

• First impressions – including on social media profiles and in front of the webcam
• Starting a conversation: clear, relaxed, on equal footing
• Building relationships: from small talk to business talk
• customers : What is their real problem?
• Questioning techniques that open doors (rather than closing them)
• Focus on benefits rather than product features
• Present without PowerPoint battles
• Recognize buying signals—and lead purposefully to the close
• Follow up in minutes—with AI-powered follow-up power

Systematic area coverage – focus beats diligence

• Plan and prepare customer meetings efficiently
• Use CRM correctly—so that it helps you, not annoys you
• Recognize and exploit A-B-C customer potential
• Plan social touchpoints: stay on top of things instead of playing catch-up
• Hybrid selling as standard (not as a contingency plan)

Practical transfer

• Ready-to-use checklists for every step
• Tools that save you time and take away your headaches
• Live exercises and feedback—including on your digital presence