Blended learning
This blended learning is held in German.
By focusing on customer benefits and a positive product experience, you can increase the profitability of your company. Familiarize yourself now with methods to listen, analyze and understand your customers and users . By implementing UX, you promote user-centric thinking throughout the organization and minimize the risk of new developments that miss the mark. This online course covers all aspects of the value-adding role of user experience. The course uses many examples to show you how to integrate user experience into your development processes and convince stakeholders with analysis results. Through practical application, you will gradually gain more confidence and break down the barriers between the systems and touchpoints in your company. The course consists of didactically high-quality self-study modules and live webinars. It has been designed so that you can learn flexibly - ideal if you want to continue your education while working.
Did you know?
This course is part of the certified Master Class "UX Manager:in". If you book the entire Master Class, you save 21 percent compared to booking the individual modules.
Module 1: Webinar
1 hour
Starting the course together
Starting the course together
In the first webinar, you will receive a comprehensive introduction to your training with a focus on:
- Content-related product orientation and course structure
- Getting to know the participants
- Technical introduction to course functions
- Procedure for live online appointments
- Introducing the learning community
- Establishment of learning tandems
Module 2: Self-study phase with webinar
5 hours
The WHY phase
The WHY phase
In addition to your digital learning materials, you will also work on and deepen the points mentioned in the planned live online webinar:
- UX vs. UI
- User Centered Design
- UX design process
- Perceptual processes + Gestalt theory
- Theories of need
- Mental Models + Emotions
- Empathy Map / User Journey
- Behavior (Function + Usability)
- Designpate + Realpersona
- UX Methods Toolkit
Module 3: Self-study phase with webinar
5 hours
The WHAT phase
The WHAT phase
In addition to your digital learning materials, you will also work on and deepen the points mentioned in the planned live online webinar:
- UX stages / UX maturity model
- Status quo analysis
- Team + roles
- KPI and ROI
- Business value of UX
- UX in the company - stakeholder management
- Agile + lean principles
- User + participative processes as added value
- Research methods
- Make or buy assessment skills
Module 4: Self-study phase with webinar
5 hours
The HOW phase
The HOW phase
In addition to your digital learning materials, you will also work on and deepen the points mentioned in the planned live online webinar:
- UX strategy - goal and vision
- UX maturity level
- MVP + Product Vision
- UX as a mindset
- UX principles in the company
- Visibility of UX in the company
- Design studios and sprints
- my UX Roadmap
- Budgeting
Module 5: Webinar
2 hours
Put it into practice
Put it into practice
This webinar will cover the above points as well as open questions from your company context:
- UX strategy
- Maturity model (Part II)
- UX mindset
- UX roadmap
Module 6: Webinar
1 hour
Joint conclusion
Joint conclusion
At the end of your training, the following points will be discussed:
- Review of course content and exercises
- Success Stories - First successes with what you have learned?
- How can my UX roadmap continue in the company?
- Summary and feedback
Contents
- Definition and differentiation
- Introduction to the UX and perception process
- Understanding UX, emotions and user needs and applying them to the project
- Goal-oriented application of UX methods
- UX maturity level and status quo in the company
- Understanding teams and roles and anchoring UX in the company
- Participation and co-creation, get to know the design mentor
- UX strategy and business value, understanding the intersection of user needs and business goals
- Visibility of UX in the company through Sprint and Studio
- Make-or-buy assessment competence
How do you learn in this training course?
This course offers you a digital blended concept that has been developed for part-time learning. With a time budget of 3-4 hours per week, you are sure to reach your goal. Alternatively, you can schedule the learning units flexibly. This is how you learn in this course:
Self-study phases: Learn independently, at your own pace and whenever you want. Our courses offer you didactically high-quality learning material with videos, articles, interactive exercises, quizzes and learning checks.
Live webinars: In regular online seminars, you will meet your trainers in person. You will receive answers to your questions, specific assistance and instructions on how to deepen your knowledge and apply the skills you have acquired in practical exercises.
Learning community: A digital learning community is available to you throughout the course. Exchange ideas with other participants and the trainers and ask questions.
Learning environment: In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Future Jobs Club: Get exclusive access to a business network, micro-learnings (sparks), news and future work hacks.
Certificate of attendance and Open Badge: As a graduate of the course, you will receive a certificate of attendance and an Open Badge, which you can easily share in professional networks (e.g. LinkedIn).
Your benefit
- Learn more about the UX process in practical and applied exercises and learn how to apply the methods to your projects.
- Companies that focus on UX are more profitable: Companies that focus on UX are the most successful.
- Find here all the valid arguments for the uncompromising creation of a UX mindset in the company - for all touchpoints.
- Assess how mature your organization is and how the further path to the customer and user perspective should be designed.
Take an active part in our learning community and work with your own questions - this is how you will benefit most from this online training. This allows you to apply the content both in self-study and in practical exercises. This will optimize your customer experience - especially in turbulent times.
Methods
Well-founded trainers, presentations, practical exercises, self-reflection, discussions, work aids, group work on participants' real projects and exchange of experience in the learning community.
Recommended for
- People who want to (more strongly) establish and drive the topic of UX in companies.
- People who want to explore this field of activity online and interactively.
- People who want to be able to make better judgments when commissioning UX activities or services.
- Product managers, business stakeholders, project managers, marketing managers, product developers, software developers, consultants.
If you would like to deepen your knowledge after the training, we recommend the "Advanced training in UX Management" training
Further recommendations for "Basic Training UX Management (Online)"
Attendees comments
"I particularly liked the group size and the lecturer with her technical expertise and methodology."
Janina Tellechea
dm-drogerie markt GmbH + Co KG
Seminar evaluation for "Basic training in UX management (online)"
4.6 from 5
with 17 ratings
training content:
4.5
Content comprehensibility:
4.8
Practical relevance:
4.4
Trainer expertise:
4.8
Participant orientation:
4.9
Method variety:
4.6
Joint online training
Future Jobs Classes
Get ready for your job of the future and become a UX Manager.
Start dates and details
02.10.2025
Live online
Booking number:
35426
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
Modules
4 weeks
Limited number of participants
Self-study phase with webinar
The WHY phase
Date
06.10.2025
Course
zoom
Schedule
Start 13:00, end approx. 15:00
Self-study phase with webinar
The WHY phase
Date
06.10.2025
Course
zoom
Schedule
Start 13:00, end approx. 15:00
Self-study phase with webinar
The WHAT phase
Date
13.10.2025
Course
zoom
Schedule
Start 13:00, end approx. 15:00
Self-study phase with webinar
The HOW phase
Date
20.10.2025
Course
zoom
Schedule
Start 13:00, end approx. 15:00
Webinar
Put it into practice
Date
27.10.2025
Course
zoom
Schedule
Start 13:00, end approx. 15:00
Webinar
Joint conclusion
Date
31.10.2025
Course
zoom
Schedule
Start 13:00, end approx. 14:30
09.01.2026
Live online
Booking number:
35426
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
Modules
4 weeks
Limited number of participants
Webinar
Starting the course together
Date
09.01.2026
Course
zoom
Schedule
Start 13:00, end approx. 14:00
Self-study phase with webinar
The WHY phase
Date
12.01.2026
Course
zoom
Schedule
Start 13:00, end approx. 15:00
Self-study phase with webinar
The WHAT phase
Date
19.01.2026
Course
zoom
Schedule
Start 13:00, end approx. 15:00
Self-study phase with webinar
The HOW phase
Date
26.01.2026
Course
zoom
Schedule
Start 13:00, end approx. 15:00
Webinar
Put it into practice
Date
02.02.2026
Course
zoom
Schedule
Start 13:00, end approx. 15:00
Webinar
Joint conclusion
Date
06.02.2026
Course
zoom
Schedule
Start 13:00, end approx. 14:30
Booking number:
35426
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Details
4 weeks
Limited number of participants
Booking number:
35426
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Details
4 weeks
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
UX Management - basic training for beginners
Learn how to achieve a better user experience by recognizing usability as a competitive factor and anchoring it in your company.
By focusing on customer benefit and the resulting positive user experience, companies have the opportunity to sustainably increase their profitability. Satisfied customers are happy to buy again. A high level of usability therefore also contributes to loyalty.
In this training course on UX management, you will learn everything you need to know about the value-adding role of user experience in your company. You will be given practical tools and methods to better analyze and understand your target group. You will also learn how to integrate user experience into your development processes and how to convince stakeholders with analysis results.
What is UX management?
User experience management (UX management) refers to the planning, control and coordination of measures that are used to improve usability and user experience. The aim of UX management is to improve the productivity and profitability of a company or organization through sustainable action.
One of the typical tasks in UX management is to develop and implement the UX design and the strategy for its implementation and optimization.
Those responsible for UX management monitor the market and market developments as well as competitors and use relevant market data to determine the measures required to sustainably improve the user experience in the company and for the target group.
What job opportunities are there in UX Management?
Specialist UX managers are increasingly responsible for UX management in companies. They qualify for these positions through further training and seminars as well as professional experience. As a method, UX management can also be part of various other professional fields such as project management, web development or web design.
User-centered action as the key to corporate success
In order to implement effective UX management, a company must internalize user-centric thinking and action. To do this, companies should establish an appropriate organizational structure. Only this structure makes it possible to draw positive effects on the company's development from a positive user experience. The better the company internalizes the core values of UX, the greater the chance of sustainable ROI optimization.
For example, user experience plays a major role in marketing marketing. Tools help to determine the usability level of a website or app based on KPIs such as bounce rates or dwell time. UX management can then help to improve these areas.
UX management as part of an agile corporate culture
User experience management is predestined for agile companies. Product owners or UX designers can work together with others to improve usability and user satisfaction. The entire development of UX in the company benefits from continuous feedback as part of agile project management.
Gain in-depth knowledge in the Haufe Akademie's online Essential UX Management course. Find available dates now and book conveniently online!
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