Contents
The starting point: analysis of your own company
- Differentiate yourself from other providers and use this to your advantage.
- Define the goals and market positioning of your own offering.
Useful tools for determining target customers
- How can I exceed customers' expectations and inspire them?
- Not every customer is your customer - determine target markets.
- Practice-oriented methods of customer analysis.
Generating the right information
- How to "score points" with potential customers with preliminary information.
- "I could call him": use existing contacts and data.
- Attractive opportunities to gain addresses.
- AI as a driving force in sales.
Skillfully mastering the initial telephone contact
- The first few minutes make the difference between success and failure.
- Customers' purchasing motives
- This is how you develop the right story.
- With clever questions to the appointment.
- Counter objections.
Done - a first personal meeting
- Success begins with preparation.
- Advantage and benefit argumentation - from product benefit to customer benefit.
- customers for the offer.
- Make an impression on your customers.
- Knowing and overcoming hurdles in acquisition meetings.
Successful acquisition meetings with a system
- Plan acquisition into your daily work.
- You should definitely avoid these mistakes.
- The top class: Turn your customers into allies and have them recommend you to others.
- Fun is part of it - motivate yourself and set goals.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
In this training you will learn ...
- systematically and effectively acquire new customers,
- systematically acquire customers,
- apply practice-oriented methods of acquiring new customers,
- how to get new customers and customer addresses,
- how to analyze and segment your potential customers,
- to be a regular and motivated canvasser,
- systematically and successfully conduct acquisition discussions by phone and with customers.
You will create your own action plan for structured and immediately implementable new customer acquisition during the training .
Methods
Keynote speeches, individual and group work, communication exercises and role plays, constructive feedback, discussions.
Recommended for
newcomers to sales and distribution and practitioners who want to optimize their sales activities and sell strategically.
Further recommendations for "New customer acquisition and acquisition meetings"
7542
Start dates and details
Tuesday, 23.09.2025
09:00 am - 5:30 pm
Wednesday, 24.09.2025
09:00 am - 4:30 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Monday, 20.10.2025
09:00 am - 5:30 pm
Tuesday, 21.10.2025
09:00 am - 4:30 pm
Tuesday, 18.11.2025
09:00 am - 5:30 pm
Wednesday, 19.11.2025
09:00 am - 4:30 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Wednesday, 21.01.2026
09:00 am - 5:30 pm
Thursday, 22.01.2026
09:00 am - 4:30 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Monday, 23.02.2026
09:00 am - 5:30 pm
Tuesday, 24.02.2026
09:00 am - 4:30 pm
Wednesday, 11.03.2026
09:00 am - 5:30 pm
Thursday, 12.03.2026
09:00 am - 4:30 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Wednesday, 06.05.2026
09:00 am - 5:30 pm
Thursday, 07.05.2026
09:00 am - 4:30 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Wednesday, 22.07.2026
09:00 am - 5:30 pm
Thursday, 23.07.2026
09:00 am - 4:30 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Tuesday, 15.09.2026
09:00 am - 5:30 pm
Wednesday, 16.09.2026
09:00 am - 4:30 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.