New customer acquisition and acquisition meetings

The starting point: analysis of your own company

• Differentiate yourself from other providers and use this to your advantage.
• Define the goals and market positioning of your own offering.

Useful tools for determining target customers

• How can I exceed customer expectations and inspire customers?
• Not every customer is your customer - determine target markets.
• Practice-oriented methods of customer analysis.

Generating the right information

• How to "score points" with potential customers with preliminary information.
• "I could call him": use existing contacts and data.
• Attractive opportunities to gain addresses.
• AI as a driving force in sales

Skillfully mastering the initial telephone contact

• The first few minutes make the difference between success and failure.
• Customers' motives for buying.
• This is how you develop the right story.
• With clever questions to the appointment.
• Counter objections.

Done - a first personal meeting

• Success begins with preparation.
• Advantage and benefit argumentation - from product benefit to customer benefit.
• Inspire customers for the offer.
• Make an impression on the customer - you want them to remember you!
• Knowing and overcoming hurdles in acquisition meetings.

Successful acquisition meetings with a system

• Plan acquisition into your daily work.
• You should avoid these mistakes at all costs.
• The top class: Make your customer an ally and let them recommend you.
• Fun is part of it - motivate yourself and set goals.