Contents
Instagram basics
- Relevance & advantages: Why Instagram?
- Possible applications: Brand building, product communication or social shopping.
- Channel specifics: functionalities, formats, placements.
Strategy
- Objectives, metrics & KPIs: How can I define and measure success?
- Algorithm: How does the Instagram algorithm work?
- Target groups: Which users can I reach on Instagram?
- Storytelling: How should I design my storytelling to be successful? Which content strategy helps me on Instagram?
Implementation
- The right set-up: Set up and link your account.
- Legal basis, tips and advice.
- Content creation & management: How do I create an editorial plan? How do I write good texts? How do I create a well-curated feed? How do I best design Instagram stories? How can I produce reels efficiently? Which tools should I know?
- Measuring success: How do I create a report? How often and in which cycle do I measure which KPIs? What are benchmarks and other comparative values?
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
- You know the potential and advantages of Instagram for companies.
- You are familiar with the basic functions of the platform and know how to reach business target groups on Instagram.
- You will be able to define goals for your communication on Instagram and know how to achieve them.
- You are familiar with platform-appropriate language, Instagram storytelling and channel-specific content creation.
- You will receive creative input for the development of posting ideas.
- You know how to set up an editorial plan.
- You are able to measure the success of your activities and derive measures from them.
Methods
trainer, case/best practice examples, exchange of experiences, interactive exercises (Online: Miro)
Recommended for
The webinar is aimed at anyone who wants to develop Instagram as a new channel for their company or who wants to make their activities on the channel even more successful. Possible target groups include specialists and managers from (online) marketing, social media, PR and communication departments, HR departments as well as managing directors and owners of companies.
Further recommendations for "Successful on Instagram"
Attendees comments
"It was a smooth process and a competent trainer!"
Seminar evaluation for "Successful on Instagram"
Start dates and details
Wednesday, 02.07.2025
09:00 am - 12:00 pm
Tuesday, 21.10.2025
09:00 am - 12:00 pm
Tuesday, 13.01.2026
09:00 am - 12:00 pm
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