Contents
Introduction to the basics of AI
- What is AI and how does it work?
- Importance of innovation culture in the company.
Prompt Engineering
- What is prompt engineering and how does it work?
- How can prompt engineering be used in B2B marketing?
- Practical application examples for prompt engineering in B2B marketing.
Presentation and possible applications of AI tools (e.g. ChatGPT) in B2B marketing
- Market analysis.
- Create personas.
- Initial text creation.
- Proofreading of AI content.
- Social media editorial plan.
Outlook on future developments in the field of AI in B2B marketing.
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
Participants in the webinar benefit from:
- an overview of the basics of AI and various application examples in B2B marketing.
- a presentation of various AI tools and their possible applications in B2B marketing as well as their selection for your own work.
- understanding prompt engineering and its practical application examples in B2B marketing.
- an overview of the many possible applications of AI in B2B marketing, e.g. in the creation of market analyses, personas, text content and social media editorial plans, with practical tips.
- an outlook on future developments in the field of AI in B2B marketing.
Methods
Trainer input, case/best-practice examples, exchange of experience, practical tips.
Recommended for
Specialists and managers from marketing and communications departments, HR departments as well as managing directors and owners of companies. Anyone who wants to develop new AI applications such as ChatGPT for their company and make their marketing activities even more successful.
Further recommendations for "AI & ChatGPT in B2B marketing"
Seminar evaluation for "AI & ChatGPT in B2B marketing"
Start dates and details
Thursday, 18.09.2025
1:00 pm - 4:00 pm
Monday, 17.11.2025
09:00 am - 12:00 pm
Thursday, 05.02.2026
1:00 pm - 4:00 pm
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