Contents
Diagnosis, planning, implementation and evaluation
- Analysis of the need for change and structuring of the process from needs identification to results evaluation.
- Structured planning and definition of change measures.
Development and adaptation of change strategies
- Definition and continuous adjustment of change strategies based on ongoing evaluation of progress.
- Ensuring a dynamic and results-oriented approach.
Change management in the context of corporate culture
- Importance and targeted use of corporate culture to support and anchor change processes.
- Consideration of cultural aspects for sustainable acceptance of change.
Resistance and employee engagement
- Measures to overcome resistance and promote employee commitment.
- Ensuring sustainable change through the targeted involvement of all stakeholders.
Technological change management
- Identification and integration of technological innovations into the change management strategy.
- Use of modern tools to support technology-based change processes.
Agility in change management
- Application of agile principles for flexible and responsive adaptation to changing requirements.
- Promoting an agile approach to accelerate the implementation of change.
Sustainability in change management
- Design and implementation of changes with a focus on long-term anchoring in the company.
- Ensuring the sustainability and lasting effect of the changes introduced.
Learning environment
Your benefit
This training is aimed specifically at business development managers and provides you with the necessary knowledge and skills to successfully diagnose, plan, implement and evaluate change processes. You will learn
- How to develop effective change strategies.
- Understand the importance of corporate culture for successful change.
- to promote the acceptance and commitment of Employees .
- Integrate technological innovations into your change management strategy.
- Apply innovative approaches for effective change management.
Methods
The training is based on practical learning methods such as individual and group work, personal consultation and discussion of case studies. Through experience-based learning, you will receive direct feedback that will help you to develop your skills.
Recommended for
This training is aimed at current and future (junior) business development managers, sales managers, sales managers and key account managers who want to acquire the necessary knowledge to successfully manage change processes.
Further recommendations for "Targeted management of successful change"
certified manager Business Development / Head of Business Development
certified Business Development Manager:in
Negotiation training for business development managers
Managing business development projects professionally
Sustainable Business Development
Successful cooperation and partner management in business development
35041
35214
Start dates and details
Thursday, 14.08.2025
09:00 am - 5:00 pm
Friday, 15.08.2025
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Thursday, 05.02.2026
09:00 am - 5:00 pm
Friday, 06.02.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.