Social media & AI

Strategies and tools for AI-supported social media communication

This webinar is held in German.
Experience how artificial intelligence (AI) can revolutionize your social media strategies! In this hands-on workshop, you will gain valuable insights on how to effectively use AI-powered tools to optimize your content and maximize your reach. Learn how to use AI to develop personas, plan editorial content and analyze trends. Discover innovative copywriting methods and learn how to scale your content efficiently - be it by converting audio/video into expert articles or creating short, concise videos. Shape the future of social media communication with AI and take your marketing strategies to the next level!

Contents

Further training in accordance with AI Regulation Art. 4 for the obligation to provide evidence of AI competence

Large Language Models (LLM) for strategy and text

  • Personas and editorial planning with ChatGPT
    • Create and refine target group personas.
    • Planning editorial content with the use of ChatGPT.
  • Brainstorming with Whybot
    • Promote idea generation and creative processes.
    • Use Whybot for efficient brainstorming sessions.
  • Listening with GigaBrain
    • Analysis and interpretation of feedback and trends.
    • Use of GigaBrain for monitoring communication channels.
  • Text with WriteSonic / Neuroflash
    • Creation of high-quality texts.

Best of Social Media Prompts

  • Sarah and Patrick's prompts template
    • Presentation and application of proven prompt templates.

Content scaling

  • Audio/video for professional articles & LinkedIn posts with Unifire
    • Transformation of audio and video content into written technical articles.
    • Creation of LinkedIn posts.
  • Long video for shorts with OpusClip
    • Conversion of long videos into short clips.
    • Techniques and tools for effective video editing.
  • AI Twin and internationalization with HeyGen
    • Use of AI Twins for personalized content.
    • Strategies for the internationalization of content.

Diffusion models for music and images

  • Music with Suno
    • Creation of pieces of music.
    • Possible applications and creative approaches.
  • Image with Midjourney / Leonardo / Ideogram
    • Creation of visual content with various image generators.

Learning environment

Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.

Your benefit

Participants in the workshop benefit from:

  • Increase efficiency: Find out how AI tools can optimize your workflows and automate time-consuming tasks.
  • Promoting creativity: Use AI to develop innovative ideas and overcome creative blocks.
  • Data-driven decisions: Learn how to make informed decisions with AI by using trends and data analytics more efficiently.
  • Competitive advantage: Stay ahead of the competition by integrating the latest AI technologies into your social media strategies.
  • Scalability: Increase the reach and impact of your content through effective scaling techniques that are only possible through the use of AI.
  • Practical applications: Get immediately actionable tips and best practices to help you successfully implement AI in your organization.
  • Future-proof: Prepare for upcoming developments and trends in order to remain successful in the future.

This workshop provides you with the tools and knowledge to master the challenges of modern marketing and fully exploit the potential of artificial intelligence.

Methods

Trainer input, case/best-practice examples, exchange of experience, practical tips. 

The following third-party tool can be used in the event:

Recommended for

Specialists and managers from social media, (online) marketing, communication, advertising, PR, product management and e-commerce.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

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Further recommendations for "Social Media & AI"

Seminar evaluation for "Social Media & AI"

4.5 from 5
with 38 ratings
training content:
4.1
Content comprehensibility:
4.5
Practical relevance:
4.1
Trainer expertise:
4.9
Participant orientation:
4.7
Method variety:
4.6
Joint online training
Booking number
36578
€ 390,- plus VAT
3 hours
Online
3 Events
German
Events
Train several employees internally
Pricing upon request
  • Customized training courses according to your needs
  • Directly at your premises or online
  • Cost advantage from 5 participants
  • We contact you within 24 hours (Mon-Fri)
3 hours
In-person or Online

Start dates and details

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08.08.2025
Live-Online
Booking number: 36578
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Course
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Technical notes
We use various software to conduct our online events.
Days & Times
3 hours
Limited number of participants

Friday, 08.08.2025

09:00 am - 12:00 pm

05.11.2025
Live-Online
Booking number: 36578
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
3 hours
Limited number of participants

Wednesday, 05.11.2025

09:00 am - 12:00 pm

03.02.2026
Live-Online
Booking number: 36578
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
3 hours
Limited number of participants

Tuesday, 03.02.2026

09:00 am - 12:00 pm

Sufficient places are still free.
Don't wait too long to book.
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The next booking ensures this course will take place
Booking number: 36578
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Details
3 hours
Limited number of participants
Booking number: 36578
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Details
3 hours
Limited number of participants
Book later
You are welcome to make a non-binding advance reservation.
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You are welcome to be notified by e-mail as soon as new dates are released.
Also bookable as in-house training
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