Contents
Large Language Models (LLM) for strategy and text
- Personas and editorial planning with ChatGPT
- Create and refine target group personas.
- Planning editorial content with the use of ChatGPT.
- Brainstorming with Whybot
- Promote idea generation and creative processes.
- Use Whybot for efficient brainstorming sessions.
- Listening with GigaBrain
- Analysis and interpretation of feedback and trends.
- Use of GigaBrain for monitoring communication channels.
- Text with WriteSonic / Neuroflash
- Creation of high-quality texts.
Best of Social Media Prompts
- Sarah and Patrick's prompts template
- Presentation and application of proven prompt templates.
Content scaling
- Audio/video for professional articles & LinkedIn posts with Unifire
- Transformation of audio and video content into written technical articles.
- Creation of LinkedIn posts.
- Long video for shorts with OpusClip
- Conversion of long videos into short clips.
- Techniques and tools for effective video editing.
- AI Twin and internationalization with HeyGen
- Use of AI Twins for personalized content.
- Strategies for the internationalization of content.
Diffusion models for music and images
- Music with Suno
- Creation of pieces of music.
- Possible applications and creative approaches.
- Image with Midjourney / Leonardo / Ideogram
- Creation of visual content with various image generators.
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
Participants in the workshop benefit from:
- Increase efficiency: Find out how AI tools can optimize your workflows and automate time-consuming tasks.
- Promoting creativity: Use AI to develop innovative ideas and overcome creative blocks.
- Data-driven decisions: Learn how to make informed decisions with AI by using trends and data analytics more efficiently.
- Competitive advantage: Stay ahead of the competition by integrating the latest AI technologies into your social media strategies.
- Scalability: Increase the reach and impact of your content through effective scaling techniques that are only possible through the use of AI.
- Practical applications: Get immediately actionable tips and best practices to help you successfully implement AI in your organization.
- Future-proof: Prepare for upcoming developments and trends in order to remain successful in the future.
This workshop provides you with the tools and knowledge to master the challenges of modern marketing and fully exploit the potential of artificial intelligence.
Methods
Trainer input, case/best-practice examples, exchange of experience, practical tips.
Recommended for
Specialists and managers from social media, (online) marketing, communication, advertising, PR, product management and e-commerce.
Further recommendations for "Social Media & AI"
Seminar evaluation for "Social Media & AI"







Start dates and details

Friday, 08.08.2025
09:00 am - 12:00 pm

Wednesday, 05.11.2025
09:00 am - 12:00 pm

Tuesday, 03.02.2026
09:00 am - 12:00 pm