UX & CX Research: Methodically Decoding User Behavior

Using Research Effectively, Understanding Psychology, and Translating It into Strategies

training

Favorite Share Open as PDF (German) PDF FILE

This training is held in German.

What really drives users behavior, users how can barriers be systematically broken down? This course provides you with the psychological and ethical foundations needed to systematically uncover user needs and transform them into actionable insights. From selecting empirical methods to designing valid studies and implementing scalable ResearchOps processes: This is where research is created that makes an impact and drives strategies. With an eye toward the future of UX/CX research, raw insights are transformed into audience-tailored communication and, in turn, successful strategies.

Module 1: Webinar

2 h

Research: Making Business Value Visible

Kickoff & Starting the Learning Journey Together
Your context, challenges and expectations
Business Value of UX/CX Research
Why Research Isn't Just a "Nice-to-Have" but Active Risk Management
Making the True Value of Research Tangible: Numbers, Arguments, and Examples
Deep Dive: Deconstructing Inhibitions & Fears

Module 2: Self-study phase

6 h

Understanding people. Grounding research.

Human-Centered Foundations: Psychology, Ethics, and Accessibility

Psychology That Really Matters

Using Visual Perception and Gestalt Principles in a Targeted Way
Reducing Cognitive Load — Interfaces That Don't Overwhelm Users
Understanding & Influencing Behavior: The Hook Model & the Fogg Behavior Model
The Emotional Impact of Design: Aesthetic Usability Effect

Inclusive Design & Accessibility

WCAG in Practice: How to Truly Apply the 4 Dimensions
Sharpening Your Perspective: Recognizing Temporary and Situational Barriers
UX Writing Meets Plain Language — Understandable for Everyone

Ethical Responsibility in UX/CX

Identifying and Avoiding Dark & Deceptive Patterns
AI Biases & Non-Discrimination in Everyday Product Use
Sustainable UX: Digital Well-being as a Principle

UX/CX Research: Fundamentals of Empirical Human Research

Research That Makes a Difference

Convincingly Communicating the ROI of UX Research
Lean Thinking: Carefully Weighing Effort and Risk
Refine Research Questions & Accurately Triangulate Data

Choosing the Right Methods

Rohrer's Methodological Framework as a Decision-Making Guide
Lean Research: The Fake Door Test, the Wizard of Oz, and More in Everyday Project Work
Double Diamond: Embedding Research Strategically into Design Phases

Studies That Really Work

Recruitment & Screener Logic: Finding the Right Participants
Formulating Non-Directed Usability Tasks — Eliminating a Source of Error
Know, Recognize, and Avoid Common Biases

Module 3: Webinar

3 h

Research in Action

Looking back on the self-study phase: What questions remain? What have you retained?
Peer Review, Case Studies, and Field-Tested Methods for Everyday UX/CX Work

Module 4: Self-study phase

6 h

Scaling Research. Shaping the Future.

Efficiency in UX/CX Research: Establishing ResearchOps

Using Measurement Tools Effectively & Professionalizing Participant Management

Understanding the Right Scales and Choosing Them Carefully: A Comparison of NPS, SUS, UMUX-Lite, and Others
Save Time and Ensure Quality with Templates & Blueprints
Build and Maintain Your Own User Panel — A Sustainable Solution for Recruitment
Choose Sampling Strategies Carefully to Ensure Representative Results
Overcoming Common Pitfalls: Happy Customer Bias, Internal Roadblocks, and More

Navigating Ethics, Law, and Compliance with Confidence

The GDPR in Everyday Research: Video Recordings, Anonymization, and Retention Periods
Psychological safety for participants — especially for vulnerable groups
Embedding Accessibility in the Research Process

Making Research Visible & Embedding It

Research Repositories: Establishing a "Single Source of Truth"
Democratization vs. Gatekeeping; Collaborative Research
Communicating Findings in a Way That Is Tailored to the Audience

Developments in UX/CX Research: AI & New Interaction Environments

AI as a Efficiency Booster in the Research Process

Evaluating the AI Tool Landscape in a Structured Way & Using It Effectively
Making Effective Use of Sentiment Analysis & Automatic Clustering
Ensuring Quality: "Human-in-the-Loop" as an Indispensable Principle

Synthetic Users: Simulating Target Audiences

Possibilities and Limitations (Pretesting Logic Problems, UX Writing, etc.)
Carefully weigh the risks and ethical implications

New Interaction Environments & Multimodality

Reliably Testing Voice, Gestures, and Multimodal Systems Using Sound Methodology
Evaluating AI-Mediated Interactions in Terms of Trust and Control
AR/VR/XR in a B2B Context: New Metrics & Methodologies

Module 5: Webinar

3 h

Pitch insights. Convince stakeholders.

Review of the self-study phase: What questions remain unanswered?

Winning stakeholders

Understand Common Objections to Research and Counter Them with Confidence Using Rhetorical Skills
The Right Arguments for Different Types of Stakeholders

Insight Pitches & Impactful Storytelling

Why Good Data Alone Isn't Enough — Storytelling as a Key Skill
Interactive Exercise: Developing and Presenting Insight Pitches Live

The Future of UX/CX Research

AI in UX/CX Research: Where Are We Now—and Where Are We Headed?
Open Discussion: What Changes Are Taking Place in Our Field?
Outlook & Joint Conclusion of the Learning Journey

The Business Value of UX & CX Research.
Human-Centered Foundations: Psychology, Ethics, and Accessibility.
UX/CX Research: Fundamentals of Empirical Human Research.
Efficiency in UX/CX Research: Establish ResearchOps.
Ethics, Law & Compliance (Governance).
Knowledge Management & UX/CX Data Evangelism.
Developments in UX/CX Research: AI & New Interaction Environments.
AI as a Efficiency Booster in the Research Process.
Dealing with Stakeholders and Objections.

This course offers a digital blended learning approach designed for working professionals. Through a flexible combination of live webinars and self-study sessions, you’ll be sure to reach your goals. Here’s what you’ll learn in this continuing education program:

Learning environment: In your online learning environment, you will find useful information, downloads and extra services for this training course after you have registered.

Self-study phases: Learn independently, at your own pace and whenever you want. Our courses offer you didactically high-quality learning material.

Live Webinars:In regular live webinars, you’ll meet yourtrainers . You’ll get answers to your questions, specific guidance, and instructions to deepen your knowledge and apply the skills you’ve learned in practical exercises.

Learning Community:A digital learning community will be available to you throughout the course. trainers with other participants and the trainers , and ask any questions you may have.

Certificate of Completion and Open Badge:As a graduate of the class, you will receive a certificate of completion and an open badge, which you can easily share on professional networks (such as LinkedIn).

Applying Psychology: You apply insights from experience and change psychology in a targeted manner.
Research with Impact: You know how to demonstrate the business value of UX/CX research—using data, arguments, and storytelling that convince stakeholders.
Well-grounded & methodologically sound: You have a solid command of empirical methods and valid study designs, and you apply psychological and ethical principles effectively in practice.
A scalable approach: You’ll establish ResearchOps processes that professionalize your workflow and embed research in your company for the long term.
Future-proof: You use AI to boost efficiency, test new interaction environments using proven methods, and actively shape the future of your professional field.

A well-thought-out mix of content, methods and support is essential for successful learning, especially when learning online. Our course concept is precisely tailored to this self-learning situation. Well-founded trainers, best practice examples, practical exercises, discussion and exchange of experience in the learning community.

The following third-party tools can be used in the event:

This course is designed for anyone who wants users a deep understanding of their users needs, design compelling product experiences, and strategically advance UX/CX within their organization.

UX professionals whowant to deepen their expertise and strategically embed UX within their organization
CX leaderswho take a holistic approach to customer experience and want to improve it in measurable ways
UX researcherswho want to refine their methods and connect their research to real business impact
Product managerswho want to make user-centered decisions and develop better products
Executives with a focus on customers and teamswho want to use UX/CX as a strategic lever for growth and customer retention

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

Joint online training

Booking number
42638

€ 1.240,- plus VAT

Details

20 hours practice ...

Online

currently no events

German

Get notified by email when event dates available again.

Make a note

Train several employees

Price upon request

20 hours over 4 weeks

In-person or Online

Appointment scheduled on an individual basis

Customized training courses
Direct application in practice
Efficient use of time and resources

100% non-binding inquiry

Feedback within 24 hours

Start request

This training is available as part of course:

Professional-Level UX & CX Manager

Junior UX & CX Manager

Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.

About us - The Haufe Akademie

Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.

Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.

A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.

Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.

3,600+ continuing education courses

690,000+ apprentices per year

Over 95% positive reviews

2,600+ trainers and coaches

19,000+ training courses held per year

Call us or send an email