UX & CX Research: Methodically Decoding User Behavior
Using Research Effectively, Understanding Psychology, and Translating It into Strategies
Did you know?
This course is part of the certified "UX & CX Manager" Master Class. Whenyou enroll in the entire Master Class,you’ll save 33 percent compared to enrolling in the individual modules.
- Kickoff & Starting the Learning Journey Together
- Your context, challenges and expectations
- Business Value of UX/CX Research
- Why Research Isn't Just a "Nice-to-Have" but Active Risk Management
- Making the True Value of Research Tangible: Numbers, Arguments, and Examples
- Deep Dive: Deconstructing Inhibitions & Fears
Human-Centered Foundations: Psychology, Ethics, and Accessibility
Psychology That Really Matters
- Using Visual Perception and Gestalt Principles in a Targeted Way
- Reducing Cognitive Load — Interfaces That Don't Overwhelm Users
- Understanding & Influencing Behavior: The Hook Model & the Fogg Behavior Model
- The Emotional Impact of Design: Aesthetic Usability Effect
Inclusive Design & Accessibility
- WCAG in Practice: How to Truly Apply the 4 Dimensions
- Sharpening Your Perspective: Recognizing Temporary and Situational Barriers
- UX Writing Meets Plain Language — Understandable for Everyone
Ethical Responsibility in UX/CX
- Identifying and Avoiding Dark & Deceptive Patterns
- AI Biases & Non-Discrimination in Everyday Product Use
- Sustainable UX: Digital Well-being as a Principle
UX/CX Research: Fundamentals of Empirical Human Research
Research That Makes a Difference
- Convincingly Communicating the ROI of UX Research
- Lean Thinking: Carefully Weighing Effort and Risk
- Refine Research Questions & Accurately Triangulate Data
Choosing the Right Methods
- Rohrer's Methodological Framework as a Decision-Making Guide
- Lean Research: The Fake Door Test, the Wizard of Oz, and More in Everyday Project Work
- Double Diamond: Embedding Research Strategically into Design Phases
Studies That Really Work
- Recruitment & Screener Logic: Finding the Right Participants
- Formulating Non-Directed Usability Tasks — Eliminating a Source of Error
- Know, Recognize, and Avoid Common Biases
- Looking back on the self-study phase: What questions remain? What have you retained?
- Peer Review, Case Studies, and Field-Tested Methods for Everyday UX/CX Work
Efficiency in UX/CX Research: Establishing ResearchOps
Using Measurement Tools Effectively & Professionalizing Participant Management
- Understanding the Right Scales and Choosing Them Carefully: A Comparison of NPS, SUS, UMUX-Lite, and Others
- Save Time and Ensure Quality with Templates & Blueprints
- Build and Maintain Your Own User Panel — A Sustainable Solution for Recruitment
- Choose Sampling Strategies Carefully to Ensure Representative Results
- Overcoming Common Pitfalls: Happy Customer Bias, Internal Roadblocks, and More
Navigating Ethics, Law, and Compliance with Confidence
- The GDPR in Everyday Research: Video Recordings, Anonymization, and Retention Periods
- Psychological safety for participants — especially for vulnerable groups
- Embedding Accessibility in the Research Process
Making Research Visible & Embedding It
- Research Repositories: Establishing a "Single Source of Truth"
- Democratization vs. Gatekeeping; Collaborative Research
- Communicating Findings in a Way That Is Tailored to the Audience
Developments in UX/CX Research: AI & New Interaction Environments
AI as a Efficiency Booster in the Research Process
- Evaluating the AI Tool Landscape in a Structured Way & Using It Effectively
- Making Effective Use of Sentiment Analysis & Automatic Clustering
- Ensuring Quality: "Human-in-the-Loop" as an Indispensable Principle
Synthetic Users: Simulating Target Audiences
- Possibilities and Limitations (Pretesting Logic Problems, UX Writing, etc.)
- Carefully weigh the risks and ethical implications
New Interaction Environments & Multimodality
- Reliably Testing Voice, Gestures, and Multimodal Systems Using Sound Methodology
- Evaluating AI-Mediated Interactions in Terms of Trust and Control
- AR/VR/XR in a B2B Context: New Metrics & Methodologies
- Review of the self-study phase: What questions remain unanswered?
Winning stakeholders
- Understand Common Objections to Research and Counter Them with Confidence Using Rhetorical Skills
- The Right Arguments for Different Types of Stakeholders
Insight Pitches & Impactful Storytelling
- Why Good Data Alone Isn't Enough — Storytelling as a Key Skill
- Interactive Exercise: Developing and Presenting Insight Pitches Live
The Future of UX/CX Research
- AI in UX/CX Research: Where Are We Now—and Where Are We Headed?
- Open Discussion: What Changes Are Taking Place in Our Field?
- Outlook & Joint Conclusion of the Learning Journey
- The Business Value of UX & CX Research.
- Human-Centered Foundations: Psychology, Ethics, and Accessibility.
- UX & CX Research: Fundamentals of Empirical Human Research.
- Efficiency in UX & CX Research: Establish ResearchOps.
- Ethics, Law & Compliance (Governance).
- Knowledge Management & Data Evangelism.
- Developments in UX & CX Research: AI & New Interaction Environments.
- AI as a Efficiency Booster in the Research Process.
- Dealing with Stakeholders and Objections.
This course offers a digital blended learning approach designed for working professionals. Through a flexible combination of live webinars and self-study sessions, you’ll be sure to reach your goals. Here’s what you’ll learn in this continuing education program:
Learning environment: In your online learning environment, you will find useful information, downloads and extra services for this training course after you have registered.
Self-study phases: Learn independently, at your own pace and whenever you want. Our courses offer you didactically high-quality learning material.
Live Webinars:In regular live webinars, you’ll meet yourtrainers . You’ll get answers to your questions, specific guidance, and instructions to deepen your knowledge and apply the skills you’ve learned in practical exercises.
Learning Community:A digital learning community will be available to you throughout the course. trainers with other participants and the trainers , and ask any questions you may have.
Certificate of Completion and Open Badge:As a graduate of the class, you will receive a certificate of completion and an open badge, which you can easily share on professional networks (such as LinkedIn).
- Applying Psychology: You apply insights from experience and change psychology in a targeted manner.
- Research with Impact: You know how to demonstrate the business value of research—using data, arguments, and storytelling that convince stakeholders.
- Well-grounded & methodologically sound: You have a solid command of empirical methods and valid study designs, and you apply psychological and ethical principles effectively in practice.
- A scalable approach: You’ll establish ResearchOps processes that professionalize your workflow and embed research in your company for the long term.
- Future-proof: You use AI to boost efficiency, test new interaction environments using proven methods, and actively shape the future of your professional field.
A well-thought-out mix of content, methods and support is essential for successful learning, especially when learning online. Our course concept is precisely tailored to this self-learning situation. Well-founded trainers, best practice examples, practical exercises, discussion and exchange of experience in the learning community.
This course is designed for anyone who wants users a deep understanding of their users needs, design compelling product experiences, and strategically advance UX and CX within their organization.
UX professionals who want to refine their methods and strategically embed UX within their organization, such as UX researchers, UX designers, UX writers, and UX managers.
CX professionals who take a holistic approach to customer experience and want to improve it in measurable ways, such as CX managers, customer success managers, and customer service representatives.
Product professionals who want to make user-centered decisions and develop better products, such as product managers, product owners, and product developers.
Executives with a focus on customers and teams who want to use UX and CX as strategic levers for growth and customer retention.
- Customized training courses
- Direct application in practice
- Efficient use of time and resources
Mastering the future
Understand user needs, increase business value, and drive change—with the “UX & CX Manager” Master Class.
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