Greater Visibility with SEO & GEO – for Search Engines and AI
Developing and Implementing Strategies for Google, AI Overviews, and LLMs
Contents
Basics of Search Engines & LLMs: Three Pillars—Content, Technology, and Off-Page Factors
Introduction to Search Engine Optimization (SEO)
- Basics of Search Engines & Search Engine Optimization.
- The History of Search Engines, Current Perceptions, and a Look into the Future.
- An introduction to the basic workings of search engines.
- Search engine optimization framework.
- Google Updates & EEAT: Search Is Constantly Changing.
- Various areas of search engine optimization: From local SEO to e-commerce SEO.
- Learn about the most important SEO KPIs.
On-Page SEO – Basics, Common Mistakes, Opportunities, and Optimization Strategies
- Crawlings.
- Indexing.
- Internal linking.
- Keywords & Search Intent.
- Landing Page Optimization.
- Information Architecture.
- Content.
- Page Experience.
Off-Page SEO
- The Basics of Off-Page SEO.
- What is authority?
- What are backlinks?
- How can I tell the difference between good and bad backlinks?
- How do I get good backlinks?
- Side Note: How Does Digital PR Work?
Fundamentals of Generative Engine Optimization (GEO)
- Fundamentals of LLMs.
- AI Overviews, Google AI Mode, and LLM Chatbots: Differences and Similarities.
- An Introduction to How LLMs Work.
- How do LLMs work in terms of training and output?
- What are the limitations and risks of LLMs?
- What are Reasoning, RAG, and Query Fan-Out, and what are they used for?
- What LLM crawlers are available, and how do they work?
Optimization for LLMs (GEO, LLMO, AI SEO)
- Technical Prerequisites for GEO.
- What is LLM-friendly content?
- How can I increase my authority/citation potential?
Practical Approaches to Analysis and Implementation in GEO
The Most Important Tasks in SEO & GEO: Explained and Practiced in a Practical Way
- Keyword and Query Fan-Out Research.
- Establishing an information architecture.
- Content Creation for Search Engines & LLMs.
- Landing Page Optimization.
SEO & GEO Audit
- Identifying the most common problems and opportunities for a website.
- Joint auditing of one or two of attendees websites.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You'll get an overview of the theoretical basics of SEO and GEO.
- You understand how search engines and large language models work and how you can use that knowledge to help your business succeed.
- You'll learn the most important terms and their meanings.
- You'll learn about the problems that come up time and again in practice and how you can identify and resolve them.
- You'll learn about the greatest opportunities for improving performance in GEO and SEO.
- By the end of the seminar, you'll not only be familiar with the theory, but you'll also be able to apply it in practice to the most important topics in SEO and GEO.
- You can make your business or website more visible and successful in search engines and AI chatbots.
Methods
trainer, live demo, best-practice examples, exercises, discussion, sharing of experiences, practical tips.
(AI) Tools:
The training event use the following tools: Screaming Frog, ChatGPT, and/or Gemini, and/or Perplexity (the free versions are sufficient), as well as Google Search Console (optional).
Tool
Recommended for
Specialists and managers in (online) marketing, communications, advertising, PR, e-commerce, and product management; (junior) SEO and GEO managers. Also suitable for participants with little or no prior knowledge.
42835
- Customized training courses
- Direct application in practice
- Efficient use of time and resources
Further recommendations for “Greater Visibility with SEO & GEO—for Search Engines and AI”
Start dates and details
Wednesday, 30.09.2026
09:00 am - 5:00 pm
Thursday, 01.10.2026
09:00 am - 5:00 pm
Tuesday, 15.12.2026
09:00 am - 5:00 pm
Wednesday, 16.12.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Thursday, 25.02.2027
09:00 am - 5:00 pm
Friday, 26.02.2027
09:00 am - 5:00 pm
Wednesday, May 12, 2027
09:00 am - 5:00 pm
Thursday, May 13, 2027
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Monday, July 26, 2027
09:00 am - 5:00 pm
Tuesday, July 27, 2027
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
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