New

certified Sales Expert

From a Dedicated Up-and-Comer to a Compelling Negotiator with AI Expertise

Qualification program
Focus AI
This qualification program is held in German.
This development program guides you from a dedicated up-and-coming talent to a certified sales expert. The three modules, which build on one another, form a comprehensive program: From a solid foundation to targeted negotiation skills to confident, AI-supported sales work, they optimally prepare you for the challenges you’ll face as a sales professional.

Certified by the Hochschule der Wirtschaft für Management (HdWM), Mannheim

This further training course was designed in cooperation with the Mannheim University of Applied Management Sciences and meets the university's quality standards in terms of overall concept, content, trainers and examination. As a result, participants benefit from high-quality qualifications with guaranteed topicality, high practical relevance and excellent trainers.

Recommended procedure

Required Module 1: 4 days of in-person instruction 

Professional Development Top-sales person I / Sales Expert I

  • Successful sales start with professional preparation and self-organization
  • Developing Your Personal Sales Toolbox for Successful Customer Relations
  • Preparing, Conducting, and Refining Professional Sales Conversations
  • Win Over Customers and Close Sales Talks Successfully
  • Sustainable Application of Knowledge and Individual Professional Development

 

Required Module 2: 4 days of in-person instruction 

Professional Development Top-sales person II / Sales Expert II

  • Analyze Your Personal Impact and Develop It in a Targeted Manner
  • Effective Communication in a Digital Sales Environment
  • customers and gain an even better understanding of business models
  • customers Develop systematically with a focus on potential
  • Preparing for and Conducting Professional Negotiations
  • Convincingly Presenting Prices, Value, and Solutions

 

Optional module: training a training

ChatGPT & Co. in Sales – Basics (1-Day Live Online Course)

ChatGPT & Co. in Sales - Advanced(1-Day Live Online Course)

 

Lessons Learned

After the training, you will receive a summary of the exam-relevant content via your learning environment in preparation for your final exam.

 

Final examination

Online Exam: certified Top-sales person /Sales Expert 

This development program supports ambitious sales professionals on their journey from dedicated high-potential talent to compelling negotiators—and provides sales managers with a structured tool to specifically develop high-potential employees and retain them with the company over the long term.

 

In the first required module, participants develop the professional foundation for sustainable sales success: from self-management and market analysis to buying center expertise and persuasive value propositions, all the way to effective sales pitches and confident closings. AI tools and LinkedIn support research and pitch preparation—for tangible success in B2B sales.

 

In the second required module, high-potential sales professionals specifically deepen their negotiation and presentation skills. They enhance their personal impact, master complex pricing and negotiation situations, and further develop their customers in a way that maximizes their potential. Real-world case studies, in-depth video feedback, AI tools, and LinkedIn build confidence in handling challenging customers —and lay the foundation for sustainable sales success.

 

In the elective module, participants choose their own development path: They can either explore the fundamentals of AI and the potential of ChatGPT and similar tools for everyday sales work—or they can use their expertise in AI to transform repetitive sales tasks into intelligent, AI-powered workflows.

Required modules

This is the recommended schedule for the required modules. You can select the dates in the shopping cart.
1
Sales Expert Training Program I
From a Dedicated Up-and-Comer to a Confident Sales Professional
4 days
at 3 locations
2
Sales Expert II Continuing Education Program
From a Confident Sales Professional to a Persuasive Negotiator
4 days
in 1 place

Elective modules

You can select 1 elective module in the shopping cart. These are already included in the discounted package price.
ChatGPT & Co. in Sales – The Basics
Optimizing day-to-day sales with AI support
1 day
online
ChatGPT & Co. in Sales - Advanced
Intelligently Automate Sales Processes with AI Agents and Microsoft 365
1 day
online

Exam

The exam is included in the discounted package price.
Online Exam: certified Sales Expert
Certified by the University of Applied Management Sciences, Mannheim
90 minutes
online

In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.

High flexibility:You decide for yourself when and where you'll take the individual modules. Complete all modules within one to two years.

Individual required modules or the elective module may be waived upon demonstration of appropriate qualifications.

Final Exam: This allows you to demonstrate your in-depth knowledge as a foundation for advancing your professional career.

Certification: With this recognized certification, you'll gain a competitive edge as acertified , Topsales person , or Sales Expert 

Personalized Feedback: In each module, you’ll receive practical guidance and personalized feedback from experts.

Security: The content of this development program supports the obligation to demonstrate efforts to promote AI competence as defined in Article 4 of the EU AI Regulation.

This development program is designed for ambitious sales professionals who have already chosen B2B sales as their career path and wish to further their professional development in a targeted manner.

Participants are expected to have solid initial sales experience—ideally at least one to three years in active B2B sales—as well as existing foundational knowledge gained through practical experience or previous sales training. The program is therefore explicitly not an introductory or beginner-level seminar. This training is recommended for sales professionals who wish to systematize their existing experience, elevate their sales skills to a new level, and prepare for more challenging tasks, greater client responsibility, or advanced positions in sales, as well as for graduates of the “certified Top-sales person I / Junior Sales Manager I” training program or the “Top-sales person I / Sales Expert I” training program.

The program is also aimed at high-potential employees whom sales management identifies as having particular potential and who are to be specifically nurtured. This gives companies the opportunity to offer motivated employees clear career prospects, retain talent over the long term, and systematically develop their own next generation of sales professionals.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

Read more

Examination requirements

The prerequisite is the completion of the two required modules and the elective module.

Exam preparation 

After completing the training, you will receive a summary (= Lessons Learned) of the exam-relevant content via your learning platform to help you prepare for your final exam.

Form of examination

Written final exam, e-exam. To save travel costs and time, you can take the e-exam on your computer at work or at home.

Exam contents

The content of the two required seminars will be assessed in written form (estimated time: approx. 90 minutes). The online exam can be taken once all required modules have been completed.

After successfully passing the final exam and completing the elective module, you will receive the recognized certificate from the Association of Business and Management ( Haufe Akademie ) and the University of Applied Sciences for Management in Mannheim, titled “certified Top-sales person /Sales Expert.” This certificate serves as proof of your in-depth knowledge, which will serve as a foundation for the further development of your professional career.

Further training together
Booking number
42996
€4,940 plus VAT
9 days
2 required seminars, 1 elective seminar, online exam (90 min.)
with certificate
German
Please book the training course here. You can select the individual components of the course and the payment method in the shopping cart.
Train several employees
Price upon request
9 days
2 required seminars, 1 elective seminar, online exam (90 min.)
In Person or Online
Appointment scheduled on an individual basis
with certificate
  • Customized training courses
  • Direct application in practice
  • Efficient use of time and resources
100% non-binding inquiry
Feedback within 24 hours
Or schedule an appointment and get personalized advice

Arrival via Deutsche Bahn

Travel at reduced rates by booking via the learning environment.

Read more

Additional recommendations for “certified s Sales Specialist”

You might also be interested in:

Loading recommendations
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.

About us - The Haufe Akademie

Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.

Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.

A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.

Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.

3,600+ continuing education courses
690,000+ apprentices per year
Over 95% positive reviews
2,600+ trainers and coaches
19,000+ training courses held per year
Call us or send an email

Do you have any questions?

We are there for you Monday to Friday 8:00 a.m. - 5:00 p.m.

Stephanie Göpfert

Head of Customer Service

*Mandatory fields
FAQs

Questions & Answers

In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.