Contents
Sales as a communicative interface
- Challenges for communication.
- Communication models self-perception/perception of others; (non-)verbal communication.
- Appearance, inner attitude, rhetoric, body language.
Present sales plans effectively
- Develop the individual presentation structure.
- Authentic and audience-oriented presentation.
- Change sides: Think like the listener.
- The 5-sentence technique: arguing effectively.
- First aid concepts for blackouts, killer phrases & co.
Conducting customer meetings successfully
- Conversation structure, structure.
- Counseling-oriented conversation.
- Listen actively, recognize customer wishes, prevent misunderstandings.
- Building and promoting sustainable relationships.
- Target group-oriented sales arguments: Convincing benefits and added value.
- Stand out positively from the competition.
Negotiate targets, conditions and budgets correctly
- Preparing, conducting and following up negotiations.
- Use question types and techniques in a targeted manner.
- Negotiating according to the Harvard concept.
- The 3-step argumentation strategy.
- Counter objections.
Motivating employees to perform at their best through communication
- Effective rhetoric, positive use of language, criteria for good comprehensibility.
- Recognize types of conversation.
- Recognize and prevent conflicts.
- Motivate, praise, give feedback.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You know the value of communicative competence for your success in sales.
- You present your sales plans effectively.
- You conduct your annual appraisals successfully.
- You negotiate your targets, conditions and budgets correctly.
- You motivate your employees to perform at their best through communication.
- You communicate with competence and confidence.
Important: Please bring your own topics and questions from your sales communication practice to the training.
Methods
In addition to expert input, practical tips and checklists, plenty of room for practicing your own practical communication situations in sales. Individual and group exercises with individual feedback. Work on your own topics and questions.
Recommended for
Specialists and managers from sales and distribution, key account managers and area managers, back office and field sales staff as well as other sales-related employees who want to professionalize their communication skills in sales in an intensive and practical way.
Further recommendations for "Communication training for sales"
Attendees comments
"I particularly liked the open and cooperative structure, the communication in the meeting and the intensive but relaxed exchange."
"The design and moderation by the trainer was great!"
Seminar evaluation for "Communication training for sales"
5448
Start dates and details
Thursday, 26.06.2025
09:00 am - 5:30 pm
Friday, 27.06.2025
08:30 am - 4:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Thursday, 11.09.2025
09:00 am - 5:30 pm
Friday, 12.09.2025
08:30 am - 4:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Wednesday, 01.10.2025
09:00 am - 5:30 pm
Thursday, 02.10.2025
08:30 am - 4:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Monday, 01.12.2025
09:00 am - 5:30 pm
Tuesday, 02.12.2025
08:30 am - 4:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Monday, 16.02.2026
09:00 am - 5:30 pm
Tuesday, 17.02.2026
08:30 am - 4:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Tuesday, 24.03.2026
09:00 am - 5:30 pm
Wednesday, 25.03.2026
08:30 am - 4:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Thursday, 11.06.2026
09:00 am - 5:30 pm
Friday, 12.06.2026
08:30 am - 4:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Thursday, 03.09.2026
09:00 am - 5:30 pm
Friday, 04.09.2026
08:30 am - 4:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Training is guaranteed to take placeThe next booking ensures this course will take placeThe participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
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