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This qualification was certified in cooperation with the Mannheim School of Management (HdWM) and meets the university's quality standards in terms of overall concept, content, trainers and examination. As a result, participants benefit from high-quality qualifications with guaranteed topicality, high practical relevance and excellent trainers.
The course comprises two compulsory seminars, an e-learning course and an e-examination. The course should be completed within two years. We recommend that you follow the suggested order of the compulsory seminars as far as possible. The seminars as admission to the exam can also be booked individually.
You will receive a certificate of completion from the Haufe Akademie, certified by the Mannheim School of Management, as proof of the skills acquired in the individual seminars.
Specialists - marketing managers: event marketing, event management, sales, PR, product management, brand management, social media marketing, event organization, corporate communications, event agencies.
Examination requirements
The prerequisite is the completion of the two compulsory seminars.
Form of examination
Written final exam, e-exam. To save you travel costs and time, you can take them on your computer at home or at work.
Exam contents
The contents of all compulsory modules are tested in written form (time required: approx. 45 minutes). The e-examination can be taken as soon as all compulsory modules have been completed.
After successfully passing the final exam, you will receive the recognizedcertified Event Manager:in" certificate from the Haufe Akademie and the Mannheim School of Management. This documents your in-depth knowledge as a basis for the further development of your professional career.
Successfully planning and implementing hybrid and digital events
Sustainability in event marketing
Event creation with AI: Success strategies with ChatGPT, Google Gemini & Co.
Communication training for marketing and product management
Self and time management for marketing and product management