Further training certified PR Manager

The tools for your success in public relations

Course

This course is held in German.

If you play the media strategically, you can significantly influence the public's perception of your own company. As a PR manager, you are in control: you develop contemporary PR strategies and implement them skillfully. In this training course, you will acquire the necessary tools, from targeted strategy and action planning to journalistic copywriting and editing to target group-oriented and search engine-optimized content creation.

Certified by the Hochschule der Wirtschaft für Management (HdWM), Mannheim

This further training course was designed in cooperation with the Mannheim University of Applied Management Sciences and meets the university's quality standards in terms of overall concept, content, trainers and examination. As a result, participants benefit from high-quality qualifications with guaranteed topicality, high practical relevance and excellent trainers.

Recommended procedure

Compulsory seminars:

1. Compact press relations ( 2 days)

The power of PR.
The strategic basis.
Press and media relations materials.
Press relations tools (contacts).
Online trends.
Dealing with media representatives.
What is interesting for editorial offices?
Success control Media resonance analysis?
Brief digression: Crisis PR.

2. Copywriting for PR and corporate communications (3 days)

Success factors of journalistic writing style.
Target group and strategy.
Texts and their special features.
Digital communication: what is different?
Topic identification & content marketing.
Work like a pro.

Final examination

E-exam:certified ( 45 min.)

The course comprises two compulsory seminars and an e-exam. We recommend that you follow the suggested order. You decide when and where you training which training .

You have the option of booking the seminars individually or as a course at a lower package price.

After attending the seminars, you can take the e-exam at a time of your choosing. Upon successful completion of the final exam, you will receive the Haufe Akademie certificate, certified by the Mannheim University of Applied Sciences, "certified ."

The course should be completed within two years.

Required modules

This is the recommended schedule for the required modules. You can select the dates in the shopping cart.

Press relations compact

Basics for PR and public relations

2 days

at 2 locations and online

Details of this module

Copywriting for PR and corporate communications

Professional writing for internal and external communication

3 days

at 6 locations and online

Details of this module

Exam

The exam is included in the discounted package price.

E-exam: certified PR manager

approx. 45 minutes

online

Details of this module

In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.

You can develop and implement a contemporary PR strategy.
You can put your press work on a strategic basis and plan it in a structured way.
You know the special features of the most important press relations tools.
You can develop exciting PR topics and disseminate them optimally.
You know which press contacts are important for you and how to build and maintain them.
You will acquire the tools to write and edit journalistic texts.
You find out which topics and perspectives interest your target groups.
You attract new customers and specialists to their websites with search engine optimized texts.
You will practise editing other people's texts and giving constructive feedback.
You learn to adapt your writing style to the medium or corporate style.

For (lateralnewcomers in PR and corporate communications. PR employees and press spokespersons, specialists and managers from corporate communications, marketing, advertising and product management as well as specialists and managers who occasionally take on PR tasks, provide ideas or (co-)decide on PR strategies. Prospective freelance PR consultants.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

Examination requirements

The prerequisite is the completion of the two compulsory seminars.

Form of examination

Written final exam, e-exam. To save you travel costs and time, you can take them on your computer at home or at work.

Exam contents

The contents of all compulsory modules are tested in written form (time required: approx. 45 minutes). The e-examination can be taken as soon as all compulsory modules have been completed.

After successfully passing the final exam, you will receive the recognized "certified PR manager" certificate from the Haufe Akademie and the Mannheim School of Management. This documents your in-depth knowledge as a basis for the further development of your professional career.

Your Benefits at a Glance

With certificate

Upon successful completion, you will receive a recognized certificate that documents your newly acquired skills.

Open Badges

Add your digital badge to career networks and show what you can do.

Fully covered

For on-site events, this includes:

a shared lunch on each full- training day
refreshments during breaks

All learning materials at a glance

Once you have registered, you will find all relevant information, services, and course materials for your program in your app or online learning environment.

View into the product

Here you can get impressions of the training as well as information about the training topic.

Course - quickly explained

E-test - quickly explained

You can watch 2 videos about the event.

Course - quickly explained

E-test - quickly explained

You can watch 2 videos about the event.

Further training together

Booking number
30214

€3,240 plus VAT

Details

5 days

2 compulsory seminars and e-exam

with certificate

German

Please book the training course here. You can select the individual components of the course and the payment method in the shopping cart.

Train several employees

Price upon request

Details

5 days

2 compulsory seminars and e-exam

In Person or Online

Appointment scheduled on an individual basis

with certificate

Customized training courses
Direct application in practice
Efficient use of time and resources

100% non-binding inquiry

Feedback within 24 hours

Start request

Or schedule an appointment and get personalized advice

Arrival via Deutsche Bahn

Travel at reduced rates by booking via the learning environment.

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