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AI-based strategies in business development
Sustainable growth and new opportunities
Contents
Business development in transition
- Traditional BD vs. AI-supported BD – differences and added value.
- Expectations of markets, customers, and stakeholders regarding new business development.
- From gut feeling to data-driven decisions.
Identifying customers, markets, and opportunities
- Use of AI-supported tools and market analyses
- Identify relevant information for decision-making - Filter and evaluate data in a targeted manner
- Confidently using modern AI tools in business development
Develop new business areas
- Methods for generating ideas and evaluating business potential.
- AI as a sparring partner: running through scenarios, simulating market opportunities.
- Exercise: Develop initial sketches of a business case with AI support.
Providing practical support for business development
- Preparing for customer meetings: AI as a research assistant.
- Sharpen your value proposition with the help of AI suggestions.
- An overview of tools for text, analysis, and creativity—and which ones are useful for what.
Experimenting & Reflecting
- Hands-on: Try out 1–2 selected tools training during training .
- Reflection: Which experiences were helpful, and what limitations exist?
- Tips and tricks for transferring into everyday life.
Implementation & Transfer
- Further develop your own BD ideas and validate them with AI.
- Derive adjustments for organization and processes.
- Personal roadmap for sustainable business development.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You will gain clarity about the specific opportunities AI opens up for your business development.
- You will gain an overview of relevant AI approaches in business development.
- You understand AI as a pragmatic tool—without any prior technical knowledge.
- You develop your own future-oriented perspective for high-growth business development.
- You recognize how AI strategically supports the development of new business areas and markets.
- You will learn how AI impulses can be translated into clear decisions, plans, and arguments.
- You will learn about different approaches and possibilities for analysis, preparation, and creative processes in BD.
- You will receive a structured process model to systematically identify new opportunities for your company.
- You will gain confidence in the strategic use of AI in a business context.
Methods
Impulse contributions, structured classifications, discussions, case studies, best practices, and reflection sequences. The training dialogue-oriented—with room for questions, exchange, and strategic deepening.
Tool
Recommended for
All current and future business development managers and junior business development managers, members of management, sales managers, marketing managers, project managers, members of steering committees, employees of venture capitalists who need the necessary knowledge and skills on how to use AI tools to develop a new business strategy.
Further recommendations for "AI-based strategies in business development"
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Start dates and details
Wednesday, 04.03.2026
09:00 am - 5:00 pm
Thursday, 05.03.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Tuesday, 02.06.2026
09:00 am - 5:00 pm
Wednesday, 03.06.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Monday, 27.07.2026
09:00 am - 5:00 pm
Tuesday, 28.07.2026
09:00 am - 5:00 pm
Wednesday, 02.09.2026
09:00 am - 5:00 pm
Thursday, 03.09.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Wednesday, 25.11.2026
09:00 am - 5:00 pm
Thursday, 26.11.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Thursday, 04.03.2027
09:00 am - 5:00 pm
Friday, 05.03.2027
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
