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Mastering the Future – from AI basics to practical applications for marketing and sales

Applying AI smartly in marketing and sales

Course

This course is held in German.

This two-part training format systematically guides you from the basics of AI to the strategic classification and development of meaningful use cases. You will learn how to correctly evaluate AI for marketing and sales, design your first scenarios, and derive a clear strategy from them. You will then put what you have learned into practice, develop GPTs and AI agents, and create a roadmap to effectively anchor AI in your everyday work.

Mastering the Future – from AI basics to practical applications for marketing and sales

Compulsory seminar 1 – Basics (online)

1 day

Mastering the Future I – Using AI successfully for marketing and sales

Further information

Mastering the Future I – Using AI successfully for marketing and sales

Current AI developments and basic knowledge about models and technologies.
Overview of opportunities, risks, and impacts on marketing and sales processes.
Specific use cases from marketing and sales, and best practices.
Prompt engineering, tools, and practical exercises for ChatGPT & Co.
Development of initial use cases.
Critical examination of efficiency, data quality, and data protection.
Checklist for starting your own business.

Compulsory seminar 2 - Advanced (online)

1 day

Mastering the Future II – AI Practical Day for Marketing & Sales

Further information

Mastering the Future II – AI Practical Day for Marketing & Sales

In-depth AI applications in performance marketing: practical areas of application, campaign setup, and specific workflows.
AI-supported idea and content generation for efficient creative processes, supplemented by practical examples.
Optimization of marketing processes through automation of recurring procedures and concrete examples of more efficient workflows.
Developing your own use cases for marketing and sales.
Creation of first AI assistants and implementation of first AI agent applications (including Lovable).
Development of a customized AI implementation roadmap.

The course comprises two seminars. We recommend that you follow the suggested order of the seminars.

Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.

Your benefit

You understand the most important AI concepts, recognize trends, and can confidently classify their benefits for marketing and sales.
You use AI tools in a targeted manner, develop your own use cases, and automate processes that make your everyday work noticeably easier.
You will work hands-on with GPTs and AI agents and learn how to perform marketing tasks faster and more efficiently.
You will gain clarity on how to introduce AI into your company and what a sustainable roadmap looks like. This will take you step by step from the basics to effective implementation.

Methods

Input with many active practical examples of B2B/B2C, live demonstrations, practical work phases, joint development of use cases and AI applications, exchange of experiences, working aids, and checklists.

Recommended for

Marketing and sales professionals and managers who want to build and deepen their AI skills.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

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Further training together

Booking number
42483

€ 1.590,- plus VAT

Details

2 days

2 seminars: 1. Mastering the Future I – Using AI successfully for marketing and sales (basics) 2. Mastering the Future II – AI practical day for marketing and sales (advanced)

German

Please book the training course here. You can select the individual components of the course and the payment method in the shopping cart.

Train several employees internally

Pricing upon request

Customized training courses according to your needs
Directly at your premises or online
Cost advantage from 5 participants
We contact you within 24 hours (Mon-Fri)

2 days

2 seminars: 1. Mastering the Future I – Using AI successfully for marketing and sales (basics) 2. Mastering the Future II – AI practical day for marketing and sales (advanced)

In-person or Online

Request

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