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New customer acquisition and acquisition meetings
How to become strong in acquisition and cold calling!
Contents
The starting point: analysis of your own company
- Differentiate yourself from other providers and use this to your advantage.
- Define the goals and market positioning of your own offering.
Useful tools for determining target customers
- How can I exceed customers' expectations and inspire them?
- Not every customer is your customer - determine target markets.
- Practice-oriented methods of customer analysis.
Generating the right information
- How to "score points" with potential customers with preliminary information.
- "I could call him": use existing contacts and data.
- Attractive opportunities to gain addresses.
- AI as a driving force in sales.
Skillfully mastering the initial telephone contact
- The first few minutes make the difference between success and failure.
- Customers' purchasing motives.
- This is how you develop the right story.
- With clever questions to the appointment.
- Counter objections.
Done - a first personal meeting
- Success begins with preparation.
- Advantage and benefit argumentation - from product benefit to customer benefit.
- customers for the offer.
- Make an impression on your customers.
- Knowing and overcoming hurdles in acquisition meetings.
Successful acquisition meetings with a system
- Plan acquisition into your daily work.
- You should definitely avoid these mistakes.
- The top class: Turn your customers into allies and have them recommend you to others.
- Fun is part of it - motivate yourself and set goals.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
In this training you will learn ...
- systematically and effectively acquire new customers,
- systematically acquire customers,
- apply practice-oriented methods of acquiring new customers,
- how to get new customers and customer addresses,
- how to analyze and segment your potential customers,
- to be a regular and motivated canvasser,
- systematically and successfully conduct acquisition discussions by phone and with customers.
You will create your own action plan for structured and immediately implementable new customer acquisition during the training .
Methods
Keynote speeches, individual and group work, communication exercises and role plays, constructive feedback, discussions.
Recommended for
newcomers to sales and distribution and practitioners who want to optimize their sales activities and sell strategically.
Questions about the seminar content
Successful new customer acquisition requires a clear structure and an appropriate sales strategy. In this training , you training how to analyze your market positioning and target new customers effectively. We’ll show you how to identify areas for improvement and plan your customer acquisition efforts more professionally.
Artificial intelligence can effectively support sales efforts and provide new ideas. In training how to use AI to help with new customer acquisition, sales call preparation, and cold calling. We’ll show you, through practical examples, how modern tools can make your day-to-day sales work more efficient.
Not all customers are automatically a good fit for your offerings. In training , you training methods to identify target markets more precisely and systematically analyze potential target groups. We’ll also show you how to use relevant information to tailor your messaging for greater precision and impact.
Especially when it comes to cold calling, the first few minutes often determine how the rest of the conversation unfolds. In training , you training strategies to make your initial phone calls more confident and structured. We’ll show you how to identify buying motives, develop appropriate ways to start the conversation, and schedule appointments by asking targeted questions.
Objections are a regular part of everyday sales work, especially in cold calling. In training methods for handling objections and practice responding confidently to critical questions. The focus is on identifying the actual causes of objections and developing appropriate responses to them. This will enable you to remain effective even in challenging sales situations.
Customers are primarily interested in the specific benefits of an offer. In training , you training methods for crafting a strong case for the benefits and value of your product. We’ll show you how to translate product features into real added value and structure your presentations to maximize your chances of closing a deal.
Successful customer acquisition requires proper preparation, a targeted approach, and a structured sales process. In training how these components work together effectively and what matters most in each phase of acquiring new customers. This will help you plan your sales activities more effectively and execute them more consistently.
This training practical application. You’ll work with real-world examples from everyday sales and practice methods directly through exercises and role-plays. After this training , you training your own action plan to approach new customer acquisition in a structured way and implement it directly in your daily work.
7542
- Customized training courses
- Direct application in practice
- Efficient use of time and resources
Further recommendations for "New customer acquisition and acquisition meetings"
Start dates and details

Wednesday, 22.07.2026
09:00 am - 5:30 pm
Thursday, 23.07.2026
09:00 am - 4:30 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Tuesday, 15.09.2026
09:00 am - 5:30 pm
Wednesday, 16.09.2026
09:00 am - 4:30 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Wednesday, 14.10.2026
09:00 am - 5:30 pm
Thursday, 15.10.2026
09:00 am - 4:30 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Monday, 16.11.2026
09:00 am - 5:30 pm
Tuesday, 17.11.2026
09:00 am - 4:30 pm

Tuesday, 02.02.2027
09:00 am - 5:30 pm
Wednesday, 03.02.2027
09:00 am - 4:30 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Tuesday, 09.03.2027
09:00 am - 5:30 pm
Wednesday, 10.03.2027
09:00 am - 4:30 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Monday, April 5, 2027
09:00 am - 5:30 pm
Tuesday, April 6, 2027
09:00 am - 4:30 pm

Tuesday, June 8, 2027
09:00 am - 5:30 pm
Wednesday, June 9, 2027
09:00 am - 4:30 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Wednesday, September 22, 2027
09:00 am - 5:30 pm
Thursday, September 23, 2027
09:00 am - 4:30 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
