Silicon Personas: Rethinking Dynamic Target Audiences with Artificial Intelligence
AI-Based Evolution of Traditional Personas
Contents
Personas – Background & Objectives
- Benefits of Using Personalized Target Audience Representatives.
- Objectives of involving representatives of typical target groups.
Personas – Present & Future
- Personas “now” – static and rigid.
- Silicon Personas “Now” – dynamic and flexible.
- Silicon Personas “in the future”—lively and agile.
Silicon Personas – Benefits & Added Value
- AI Personas as a Strategic Marketing Tool.
- AI Personas as an Operational Marketing Tool.
- Advantages of dynamic audience models.
- Dos and Don'ts.
Silicon Personas – Prompts & Practice
- Develop AI-powered personas.
- Use AI-powered personas.
- Optimize AI-powered personas.
- Checklist.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You understand why traditional personas often fall short.
- You'll learn how AI enables dynamic and realistic target audience profiles.
- You can identify and make use of needs, motives, and behavioral patterns more precisely.
- You know how to develop, customize, and use Silicon Personas.
- You can make your communications, customer offers, and customer experiences more precise and efficient.
- You'll gain a forward-looking tool for marketing and sales.
The content of this training supports the obligation to provide evidence of the promotion of AI competence within the meaning of Art. 4 EU AI Regulation.
Methods
Interactive presentation plus live prompting and AI demos, marketing case studies, and hands-on exercises with ChatGPT and CoPilot.
Tool
Recommended for
Marketing staff and managers with strategic and operational responsibilities, as well as specialists and executives in the fields of PR, corporate communications, and sales.
- Customized training courses
- Direct application in practice
- Efficient use of time and resources
Further recommendations for “Silicon Personas: Rethinking Dynamic Target Audiences with Artificial Intelligence”
Start dates and details
Thursday, 19.11.2026
09:00 am - 1:00 pm
Friday, 29.01.2027
09:00 am - 1:00 pm
Tuesday, April 6, 2027
09:00 am - 1:00 pm
Wednesday, July 7, 2027
09:00 am - 1:00 pm
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