training
This training is held in German.
If you want to reach the talents of Gen Z (as future specialists and managers), university marketing and campus recruiting are a "MUST". Contacts with universities and their stakeholders as well as target group know-how about students and graduates are important. Employer branding and corresponding measures such as guest lectures, workshops and excursions on university campuses allow you to address students directly, position yourself as an attractive employer and attract talent. The training is aimed at companies that are proactively looking for a promising answer to the shortage of managers and specialists and therefore put the exchange with students and graduates on the agenda.
Contents
University marketing basics
- Know-how: Development of successful university marketing concepts.
- candidates: Demands and expectations of Gen Z as employees.
- Cooperation: Networking and cooperation with universities and colleges.
- Collaboration: Service provider for university marketing and campus recruiting.
University marketing update
- Tools: Promising university marketing instruments.
- Technology: Use and importance of social media and networks, excursions and workshops, events and trade fairs.
- Key: Importance of diversity, sustainability, purpose, work-life balance/blending and different career options for the talents of Gen Z.
- Trends: Do's & Don'ts in university marketing and campus recruiting.
University marketing implementation
- Concept: Which measures are a "CAN" and which are a "MUST" to attract students?
- Minds: How, where and when can employers reach talented people on campus?
- Key figures: How do you develop, implement and optimize university marketing?
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
This training provides insights into:
- unique university marketing and campus recruiting concepts.
- relevant stakeholders and cooperation partners at universities.
- Candidate/talent touchpoints for addressing students and communicating with Gen Z talent.
- Candidate Journey and Candidate Experience as HR tools in university marketing.
- Communication content and channels for addressing students.
- Talent persona and employer value proposition (EVP) as HR tools for students.
This training will be discussed:
- HOW to adequately address students on campus as an employer.
- WHO the right contact and cooperation partners are at universities.
- WHAT constitutes the ideal content and messages for addressing talent.
- WHY the identification of communication channels is a top priority.
- WHEN is the right time to approach students.
Methods
Trainer input & university insights, student/candidate persona & journey, discussion & exchange of experiences, check & to-do lists.
Recommended for
Specialists from the fields of HR, People & Culture, HR Management, HR Marketing, Employer Branding, Talent Scouting, Talent Management, Headhunting etc. as well as managers and decision makers.
Further recommendations for "University Marketing & Campus Recruiting"
Attendees comments
"Very good combination of technical content, practical relevance and interaction."
Katharina Graf
participant Live-Online-Training, Hitachi Solutions Germany
"Very good combination of technical content, practical relevance and interaction."
Katharina Graf
participant Live-Online-Training, Hitachi Solutions Germany
"The quality of the Haufe Akademie was, as usual, very good."
Thomas Itskos
Fraunhofer IML
"The quality of the Haufe Akademie was, as usual, very good."
Thomas Itskos
Fraunhofer IML
"I can recommend the training due to its quality and the exchange with the trainer. "
Zullym Wirth
Energie- und Wasserwerke Bautzen GmbH
"I can recommend the training due to its quality and the exchange with the trainer. "
Zullym Wirth
Energie- und Wasserwerke Bautzen GmbH
"I particularly enjoyed the exchange with like-minded people."
Denise Richter
Brookfield Properties
"I particularly enjoyed the exchange with like-minded people."
Denise Richter
Brookfield Properties
Seminar evaluation for "University Marketing & Campus Recruiting"
4.5 from 5
with 204 ratings
training content:
4.2
Content comprehensibility:
4.7
Practical relevance:
4.3
Trainer expertise:
4.6
Participant orientation:
4.7
Method variety:
4.2
On-site training together
Booking number
2264
2264
€ 840,-
plus VAT
1 day
in 2 locations
2 Events
German
Joint online training
Start dates and details
12.09.2025
Berlin
Booking number:
2264
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Days & Times
1 day
Limited number of participants
Friday, 12.09.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
18.12.2025
Live-Online
Booking number:
33581
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Course
zoom
Days & Times
1 day
Limited number of participants
Thursday, 18.12.2025
09:00 am - 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
25.03.2026
Live-Online
Booking number:
33581
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Course
zoom
Days & Times
1 day
Limited number of participants
Wednesday, 25.03.2026
09:00 am - 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
10.06.2026
Live-Online
Booking number:
33581
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Course
zoom
Days & Times
1 day
Limited number of participants
Wednesday, 10.06.2026
09:00 am - 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
09.09.2026
Frankfurt a. M./Sulzbach (Taunus)
Booking number:
2264
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Days & Times
1 day
Limited number of participants
Wednesday, 09.09.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Training is guaranteed to take placeThe next booking ensures this course will take place
Booking number:
2264
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Details
1 day
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number:
33581
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Details
1 day
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
About us - The Haufe Akademie
Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.
Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.
Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
2,500+ further training
600,000+ apprentices per year
Over 95% positive reviews
2,500 trainers and coaches
17,500+ training courses held per year
Call us or send an email
Do you have any questions?
We are there for you Monday to Friday 8:00 a.m. - 5:00 p.m.
*Mandatory fields
FAQs
Questions & Answers
In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.
Haufe Akademie GmbH & Co. KG
Munzinger Str. 9
79111 Freiburg
Munzinger Str. 9
79111 Freiburg
A brand of
The company
About our offer
- Planning security
- Free seminar places
- Quality standards
- Planning and locations
- Funding opportunities
- Training app
- Business Solutions
Special offers
Contact & Support
