training
This training is held in German.
If you want to reach the talents of Gen Z (as future specialists and managers), university marketing and campus recruiting are a "MUST". Contacts with university stakeholders and target group know-how about students and graduates are important. Using appropriate networks, HR and personnel marketing and employer branding on the university campus, you can address students directly, position yourself as an attractive employer and thus attract talent. The training is aimed at companies that are proactively looking for a promising answer to the shortage of managers and specialists and therefore put the exchange with students and graduates on the agenda.
Contents
University marketing basics
- Know-how: Development of successful university marketing concepts.
- candidates: Demands & expectations of Gen Z as employees.
- Cooperation: Networking & collaboration with university stakeholders.
- Collaboration: Service provider for university marketing and campus recruiting.
University marketing update
- Tools: Successful university marketing tools.
- Technology: Relevance of social media & networks, excursions & workshops, events & trade fairs for students.
- Key: Importance of diversity, sustainability, purpose, work-life balance/blending and career options for Gen Z talent.
- Trends: Do's & Don'ts in university marketing.
University marketing implementation
- Concept: Which measures are a CAN and which are a MUST to attract students?
- Minds: Which disciplines or talented individuals can be reached, how and when?
- KPIs: How do you develop, implement and optimize university marketing?
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
In this training you will gain insights into ...
- uniqueness of university marketing and campus recruiting concepts.
- relevant stakeholders and cooperation partners at universities.
- Candidate touchpoints for addressing students and communicating with Gen Z talent.
- Candidate Journey and Candidate Experience as personnel marketing tools.
- Communication content and channels to address the talents of Gen Z.
- Employer branding and employer value proposition (EVP) as HR tools for students.
In this training you will discuss everything about ...
- HOW to address students appropriately as an employer.
- WHO are the right cooperation partners at universities.
- WHAT makes the ideal messages for addressing talent.
- WHY the identification of communication channels is a top priority.
- WHEN is the right time to approach students.
Methods
In-person events
Trainer input & university insights, student/candidate persona & journey, discussion & exchange of experiences, check & to-do lists.
Live online events
trainer& university insights, student/candidate persona & journey, discussion & exchange of experiences, check & to-do lists.
Recommended for
Specialists from the fields of HR, People & Culture, HR Management, HR Marketing, Employer Branding, Talent Scouting, Talent Management, Headhunting etc., managers and decision makers.
Further recommendations for "University Marketing & Campus Recruiting"
Attendees comments
"Very good combination of technical content, practical relevance and interaction."
Katharina Graf
participant Live-Online-Training, Hitachi Solutions Germany
"The quality of the Haufe Akademie was, as usual, very good."
Thomas Itskos
Fraunhofer IML
"I can recommend the training due to its quality and the exchange with the trainer. "
Zullym Wirth
Energie- und Wasserwerke Bautzen GmbH
"I particularly enjoyed the exchange with like-minded people."
Denise Richter
Brookfield Properties
Seminar evaluation for "University Marketing & Campus Recruiting"
4.5 from 5
with 204 ratings
training content:
4.2
Content comprehensibility:
4.7
Practical relevance:
4.3
Trainer expertise:
4.6
Participant orientation:
4.7
Method variety:
4.2
On-site training together
Booking number
2264
2264
€ 840,-
plus VAT
1 day
in Berlin
on 12.09.2025
German
Joint online training
Start dates and details
25.07.2025
Live-Online
Booking number:
33581
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Course
zoom
Days & Times
1 day
Limited number of participants
Friday, 25.07.2025
09:00 am - 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
12.09.2025
Berlin
Booking number:
2264
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Days & Times
1 day
Limited number of participants
Friday, 12.09.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
18.12.2025
Live-Online
Booking number:
33581
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Course
zoom
Days & Times
1 day
Limited number of participants
Thursday, 18.12.2025
09:00 am - 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
25.03.2026
Live-Online
Booking number:
33581
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Course
zoom
Days & Times
1 day
Limited number of participants
Wednesday, 25.03.2026
09:00 am - 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Training is guaranteed to take placeThe next booking ensures this course will take place
Booking number:
2264
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Details
1 day
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number:
33581
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Details
1 day
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
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