Contents
University marketing basics
- Know-how: Development of successful university marketing concepts.
- candidates: Demands & expectations of Gen Z as employees.
- Cooperation: Networking & collaboration with university stakeholders.
- Collaboration: Service provider for university marketing and campus recruiting.
University marketing update
- Tools: Successful university marketing tools.
- Technology: Relevance of social media & networks, excursions & workshops, events & trade fairs for students.
- Key: Importance of diversity, sustainability, purpose, work-life balance/blending and career options for Gen Z talent.
- Trends: Do's & Don'ts in university marketing.
University marketing implementation
- Concept: Which measures are a CAN and which are a MUST to attract students?
- Minds: Which disciplines or talented individuals can be reached, how and when?
- KPIs: How do you develop, implement and optimize university marketing?
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
In this training you will gain insights into ...
- uniqueness of university marketing and campus recruiting concepts.
- relevant stakeholders and cooperation partners at universities.
- Candidate touchpoints for addressing students and communicating with Gen Z talent.
- Candidate Journey and Candidate Experience as personnel marketing tools.
- Communication content and channels to address the talents of Gen Z.
- Employer branding and employer value proposition (EVP) as HR tools for students.
In this training you will discuss everything about ...
- HOW to address students appropriately as an employer.
- WHO are the right cooperation partners at universities.
- WHAT makes the ideal messages for addressing talent.
- WHY the identification of communication channels is a top priority.
- WHEN is the right time to approach students.
Methods
Trainer input & university insights, student/candidate persona & journey, discussion & exchange of experiences, check & to-do lists.
trainer& university insights, student/candidate persona & journey, discussion & exchange of experiences, check & to-do lists.
Recommended for
Specialists from the fields of HR, people & culture, personnel management, personnel marketing, employer branding, talent scouting, talent management, headhunting etc., managers and decision makers.
Further recommendations for "University Marketing & Campus Recruiting"
Attendees comments
"Very good combination of technical content, practical relevance and interaction."

"The quality of the Haufe Akademie was, as usual, very good."

"I can recommend the training due to its quality and the exchange with the trainer. "

"I particularly enjoyed the exchange with like-minded people."

Seminar evaluation for "University Marketing & Campus Recruiting"







2264
Start dates and details

Friday, 25.07.2025
09:00 am - 5:00 pm
Friday, 12.09.2025
09:00 am - 5:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Thursday, 18.12.2025
09:00 am - 5:00 pm

Wednesday, 25.03.2026
09:00 am - 5:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.