University Marketing & Campus Recruiting

Attracting Gen Z as the skilled workers of the future

This training is held in German.
If you want to reach the talents of Gen Z (as future specialists and managers), university marketing and campus recruiting are a "MUST". Contacts with university stakeholders and target group know-how about students and graduates are important. Using appropriate networks, HR and personnel marketing and employer branding on the university campus, you can address students directly, position yourself as an attractive employer and thus attract talent. The training is aimed at companies that are proactively looking for a promising answer to the shortage of managers and specialists and therefore put the exchange with students and graduates on the agenda.

Contents

University marketing basics

  • Know-how: Development of successful university marketing concepts.
  • candidates: Demands & expectations of Gen Z as employees.
  • Cooperation: Networking & collaboration with university stakeholders.
  • Collaboration: Service provider for university marketing and campus recruiting.

University marketing update

  • Tools: Successful university marketing tools.
  • Technology: Relevance of social media & networks, excursions & workshops, events & trade fairs for students.
  • Key: Importance of diversity, sustainability, purpose, work-life balance/blending and career options for Gen Z talent.
  • Trends: Do's & Don'ts in university marketing.

University marketing implementation

  • Concept: Which measures are a CAN and which are a MUST to attract students?
  • Minds: Which disciplines or talented individuals can be reached, how and when?
  • KPIs: How do you develop, implement and optimize university marketing?

Learning environment

Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.

Your benefit

In this training you will gain insights into ...

  • uniqueness of university marketing and campus recruiting concepts.
  • relevant stakeholders and cooperation partners at universities.
  • Candidate touchpoints for addressing students and communicating with Gen Z talent.
  • Candidate Journey and Candidate Experience as personnel marketing tools.
  • Communication content and channels to address the talents of Gen Z.
  • Employer branding and employer value proposition (EVP) as HR tools for students.

In this training you will discuss everything about ...

  • HOW to address students appropriately as an employer.
  • WHO are the right cooperation partners at universities.
  • WHAT makes the ideal messages for addressing talent.
  • WHY the identification of communication channels is a top priority.
  • WHEN is the right time to approach students.

Methods

In-person events

Trainer input & university insights, student/candidate persona & journey, discussion & exchange of experiences, check & to-do lists.

Live online events

trainer& university insights, student/candidate persona & journey, discussion & exchange of experiences, check & to-do lists.

Recommended for

Specialists from the fields of HR, people & culture, personnel management, personnel marketing, employer branding, talent scouting, talent management, headhunting etc., managers and decision makers.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

Read more

Further recommendations for "University Marketing & Campus Recruiting"

Attendees comments

"Very good combination of technical content, practical relevance and interaction."

Katharina Graf
participant Live-Online-Training, Hitachi Solutions Germany

"The quality of the Haufe Akademie was, as usual, very good."

Thomas Itskos
Fraunhofer IML

"I can recommend the training due to its quality and the exchange with the trainer. "

Zullym Wirth
Energie- und Wasserwerke Bautzen GmbH

"I particularly enjoyed the exchange with like-minded people."

Denise Richter
Brookfield Properties

Seminar evaluation for "University Marketing & Campus Recruiting"

4.5 from 5
with 204 ratings
training content:
4.2
Content comprehensibility:
4.7
Practical relevance:
4.3
Trainer expertise:
4.6
Participant orientation:
4.7
Method variety:
4.2
View into the product

Here you can get impressions of the training as well as information about the training topic.

What you can expect from the "University Marketing & Recruiting on Campus" training
Articles, interviews or whitepapers on the topic

University marketing: The key to attracting future talent

Proactive university marketing starts early in the "war for talent". Interaction with students draws their attention to the company and creates an initial bond - in the hope of recruiting them as employees after graduation. This type of talent acquisition is achieved through traditional employer branding, special recruiting events or social media, among other [...]

Learn more here

What you can expect from the "University Marketing & Recruiting on Campus" training
Articles, interviews or whitepapers on the topic

University marketing: The key to attracting future talent

Proactive university marketing starts early in the "war for talent". Interaction with students draws their attention to the company and creates an initial bond - in the hope of recruiting them as employees after graduation. This type of talent acquisition is achieved through traditional employer branding, special recruiting events or social media, among other [...]

Learn more here

On-site training together
Booking number
2264
€ 840,- plus VAT
1 day
in Berlin
on 12.09.2025
German
In-person trainings
Joint online training
Booking number
33581
€ 840,- plus VAT
1 day
Online
3 Events
German
Live online events
Train several employees internally
Pricing upon request
  • Customized training courses according to your needs
  • Directly at your premises or online
  • Cost advantage from 5 participants
  • We contact you within 24 hours (Mon-Fri)
1 day
In-person or Online

Transfer Coaching

Book 2 hours of individual coaching with your trainer.More info

€ 390,-excl. VAT

Start dates and details

  Select time period
0 events
25.07.2025
Live-Online
Booking number: 33581
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
1 day
Limited number of participants

Friday, 25.07.2025

09:00 am - 5:00 pm

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
12.09.2025
Berlin
Booking number: 2264
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Venue
Leonardo Royal Berlin Alexanderplatz
Leonardo Royal Berlin Alexanderplatz
Otto Braun Strasse 90, 10249 Berlin
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
1 day
Limited number of participants

Friday, 12.09.2025

09:00 am - 5:00 pm

Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
18.12.2025
Live-Online
Booking number: 33581
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
1 day
Limited number of participants

Thursday, 18.12.2025

09:00 am - 5:00 pm

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
25.03.2026
Live-Online
Booking number: 33581
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
1 day
Limited number of participants

Wednesday, 25.03.2026

09:00 am - 5:00 pm

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Sufficient places are still free.
Don't wait too long to book.
Fully booked.
Training is guaranteed to take place
The next booking ensures this course will take place
Booking number: 2264
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Details
1 day
Limited number of participants
Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number: 33581
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Details
1 day
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Book later
You are welcome to make a non-binding advance reservation.
No suitable date?
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Also bookable as in-house training
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on-site or live online for multiple employees
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