4.5
Book 2 hours of individual coaching with your trainer.More info
University Marketing & Campus Recruiting
Attracting Gen Z as the skilled workers of the future
training
This training is held in German.
If you want to reach the talents of Gen Z (as future specialists and managers), university marketing and campus recruiting are a MUST. It is important to establish contacts with universities, students, and graduates. Through employer branding activities at universities and measures such as guest lectures, workshops, and excursions, you can address students directly, position yourself as an attractive employer, and attract talent. The training at companies that proactively seek contact with talent and therefore not only seek but also find opportunities for exchange with students and graduates.
Contents
University marketing basics
- Know-how: Development of successful university marketing concepts.
- candidates: Demands and expectations of Gen Z as employees.
- Cooperation: Networking and cooperation with universities and colleges.
- Collaboration: Service provider for university marketing and campus recruiting.
University marketing update
- Tools: Promising university marketing instruments.
- Technology: Use and importance of social media and networks, excursions and workshops, events and trade fairs.
- Key: The importance of work-life balance and blending, as well as individual career options for Gen Z talent.
- Trends: Do's & Don'ts in university marketing and campus recruiting.
University marketing implementation
- Concept: Which measures are a "CAN" and which are a "MUST" to attract students?
- Minds: How, where and when can employers reach talented people on campus?
- Expertise: How do you implement and optimize university marketing?
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
This training insights into:
- effective university marketing and campus recruiting concepts.
- relevant stakeholders and cooperation partners at universities.
- Talent touchpoints for successfully addressing students.
- Talent Journey & Experience as tools in university marketing.
- Communication content and channels for addressing Gen Z talent.
- Talent persona and employer value proposition (EVP) as tools for students.
This training :
- HOW employers can reach out to students on and around campus.
- WHO the right contact and cooperation partners are at universities.
- WHAT constitutes the ideal messages and channels for addressing talent.
- WHEN is the right time to approach students.
Methods
Trainer input & university insights, student/candidate persona & journey, discussion & exchange of experiences, check & to-do lists.
Recommended for
Specialists from the fields of HR, People & Culture, HR Management, HR Marketing, Employer Branding, Talent Scouting, Talent Management, Headhunting etc. as well as managers and decision makers.
Further recommendations for "University Marketing & Campus Recruiting"
On-site training together
Booking number
2264
2264
€ 890,-
plus VAT
1 day
in Frankfurt a. M./Sulzbach (Taunus)
on 09.09.2026
German
Joint online training
Ratings and feedback from our participants
4.5
211
Ratings
training content:
4.3
Content comprehensibility:
4.7
Practical relevance:
4.3
Trainer expertise:
4.6
Participant orientation:
4.7
Method variety:
4.2
Start dates and details
25.03.2026
Live-Online
Booking number:
33581
€ 890,- plus VAT.
€ 1,059.10 incl. VAT.
Course
zoom
Days & Times
1 day
Limited number of participants
Wednesday, 25.03.2026
09:00 am - 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
10.06.2026
Live-Online
Booking number:
33581
€ 890,- plus VAT.
€ 1,059.10 incl. VAT.
Course
zoom
Days & Times
1 day
Limited number of participants
Wednesday, 10.06.2026
09:00 am - 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
09.09.2026
Frankfurt a. M./Sulzbach (Taunus)
Booking number:
2264
€ 890,- plus VAT.
€ 1,059.10 incl. VAT.
Days & Times
1 day
Limited number of participants
Wednesday, 09.09.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
03.11.2026
Live-Online
Booking number:
33581
€ 890,- plus VAT.
€ 1,059.10 incl. VAT.
Course
zoom
Days & Times
1 day
Limited number of participants
Tuesday, 03.11.2026
09:00 am - 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
16.02.2027
Live-Online
Booking number:
33581
€ 890,- plus VAT.
€ 1,059.10 incl. VAT.
Course
zoom
Days & Times
1 day
Limited number of participants
Tuesday, 16.02.2027
09:00 am - 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
The next booking ensures this course will take place
Booking number:
2264
€ 890,- plus VAT.
€ 1,059.10 incl. VAT.
Details
1 day
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number:
33581
€ 890,- plus VAT.
€ 1,059.10 incl. VAT.
Details
1 day
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
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