Agile marketing compact: achieving goals faster and smarter

Agile marketing - what is it?

• Localization and delimitation of the term.
• Practical examples.

Agile project management

• A look into the method box.
• Possibilities and limits.
• Agile project management in traditional organizations.

Application of agile methods in marketing

• Complex vs. complicated: when and why do I need agile methods? Incl. exercise.
• Evaluation of various marketing disciplines with regard to their "agile fit".
• Important: The right mindset at all levels.
• Self-test: Agile values check: Where do I stand as a person, where does my team stand?
• Cross-disciplinary collaboration: networked teams.
• Project Aristotle - Google's path to greater team effectiveness.
• Presentation of various agile methods (Scrum, Kanban, Scrumban, etc.).
• Joint evaluation of agile methods using a concrete example.

Principles of agile project work

• Self-organization and personal responsibility.
• Formulating a vision in the team.
• Joint definition of goals and milestones in the team.
• "Just do it".
• Presentation of best practices in agile marketing.

Agile marketing in action

• Success factors for the successful introduction of agile marketing.
• Outlook agile organizational development.
• Simulation of an agile method (Scrum, Kanban or Scrumban) using a practical example.
• Individual reflection on the agile working methods of your own team and exchange.
• Creation of a backlog for your individual Agile Marketing Journey.

Important: Please bring examples from your company, which will be used to explain the theory, as well as your WLAN-enabled laptop to the training .