Book 2 hours of individual coaching with your trainer.More info
Leading sales teams successfully
Managing and training your teams in distribution and sales
Contents
Module 1: Learning impulses
About two weeks before your classroom training (approx. 3 hours online):
1. e-learning - Leading at a distance (online learning time: approx. 1 hour).
2. e-learning - giving and receiving feedback (online learning time: approx. 1.5 hours).
Module 2: Classroom training (2 days):
Your self-development as a sales manager
- Important rules of employee management in distribution and sales.
- From manager to charismatic leader.
- Recognize and develop your own leadership potential and how you can (further) develop your leadership style through self-coaching.
Increase the performance of your sales team
- Important rules for high-performance sales teams.
- Create requirement profiles for team members in distribution and sales .
- Recognize the development status of your employees and derive individual support measures.
- How the right management style boosts performance and makes your sales team happier.
Training for peak performance
- Promoting the creativity of sales persons in meetings and networking know-how.
- Integrate lone fighters into the sales team.
- Moderate sales meetings in a goal-oriented manner and successfully impart knowledge.
Artificial intelligence in sales management
- How AI helps you better understand markets and customers.
- How to guide your sales team safely through new digital requirements and provide orientation in the process.
- Recognizing trends: AI-supported analyses as a supplement to experience.
- Practical applications in everyday life: better preparation, more focused employee appraisals, greater clarity in planning.
- Reflection: Where is AI helpful for my sales team—and where is it not?
Conducting employee appraisals in sales
- Best practice rules and guidelines for one-to-one meetings.
- How to motivate "difficult" employees in one-on-one meetings and resolve conflicts.
- Professionally prepare and conduct target agreement, criticism, location, praise and annual meetings in sales.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
You know how you:
- motivate team members,
- build and promote team spirit,
- become a charismatic leader in sales,
- increase the performance of your sales team,
- Conducting employee appraisals in distribution and sales ,
- Integrate artificial intelligence into your leadership work.
You will receive useful checklists and important instructions for optimal practical transfer.
Methods
Before the training, you will work on important basics in 2 high-quality e-learning courses, approx. 3 hours of online learning time - flexibly and at your own pace. This will make your training much more effective and efficient! In individual and group work as well as team exercises, you will receive direct feedback to help you progress!
Recommended for
Experienced sales persons with/without management function, (key) account managers, specialists and (junior) managers from distribution and sales, sales managers and sales managers who lead sales teams.
Questions about the training content
Sales success does not happen by chance, but through clear objectives, transparency, and consistent management. This training provides you with structured guidance on how to define goals, measure performance, and align your team toward common results.
Long-term success requires systematic development rather than pure results management. With this training, you will develop concepts for talent promotion, competence building, and continuous performance improvement within the team.
Sales teams often consist of very different personalities with their own motivation patterns. The training teaches you how to recognize individual strengths, lead in a manner appropriate to the situation, and activate motivation in a targeted manner.
Artificial intelligence now supports analysis, forecasting, and sales management, but it does not replace leadership. This training course teaches you how to make effective use of AI-based evaluations to better interpret performance data and make informed management decisions.
Pure pressure to perform rarely leads to long-term motivation. During training, you will receive helpful guidance on how to strengthen both commitment and results orientation through recognition, development discussions, and clear expectations.
2850
31995
Further recommendations for "Leading sales teams successfully"
Further recommendations for "Leading sales teams successfully"
Start dates and details
Tuesday, 17.03.2026
09:00 am - 5:00 pm
Wednesday, 18.03.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Wednesday, 15.04.2026
09:00 am - 5:00 pm
Thursday, 16.04.2026
09:00 am - 5:00 pm
Monday, 08.06.2026
09:00 am - 5:00 pm
Tuesday, 09.06.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Thursday, 10.09.2026
09:00 am - 5:00 pm
Friday, 11.09.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Tuesday, 20.10.2026
09:00 am - 5:00 pm
Wednesday, 21.10.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Thursday, 19.11.2026
09:00 am - 5:00 pm
Friday, 20.11.2026
09:00 am - 5:00 pm
Monday, 15.02.2027
09:00 am - 5:00 pm
Tuesday, 16.02.2027
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
