Marketing

Omnichannel-Marketing

Markterfolg durch integrierte Kommunikation über analoge und digitale Kanäle

4.7(45)
Seminar
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This Seminar is held in German.
Konsument:innen informieren sich über unterschiedliche Kommunikationskanäle. Und sie kaufen über verschiedene Vertriebskanäle. In diesem Seminar erfährst du, wie du deine Zielgruppen mit einem Omnichannel-Ansatz über die gesamte Customer Journey und mit den richtigen Customer Touchpoints erfolgreich ansprichst. Du lernst, wie du im Sinne der Customer Experience alle Kommunikations- und Vertriebskanäle optimal aufeinander abstimmst. Du erhältst Praxiswissen für integrierte Mehrkanalansätze im Marketing und lnsights zu einer ganzheitlichen Markenführung.

Inhalte

Omnichannel-Exzellenz

  • Omnichannel-Verständnis & -Konzeption.
  • Omnichannel-Zielgruppen & -Kund:innen.
  • Omnichannel-Kanalintegration & -ausgestaltung.

Omnichannel-Strategie

  • Voraussetzungen eines strategischen Omnichannel-Ansatzes.
  • Chancen für Marketing und Vertrieb durch CRM, KI und Big Data.
  • Optimierung von Prozessen und Strukturen für Mehrkanal-Marketing.

Omnichannel-Elemente

  • Customer Touchpoints zur analogen und digitalen Kundenansprache.
  • Customer Journey für personalisierte Kundenkommunikation.
  • Customer Experience als WOW-Erlebnis für Kundengewinnung und -bindung.

Lernumgebung

In deiner Online-Lernumgebung findest du nach deiner Anmeldung nützliche Informationen, Downloads und Extra-Services zu dieser Qualifizierungsmaßnahme.

Dein Nutzen

Du erfährst in diesem eintägigen Seminar:

  • Wo die Ansatzpunkte für eine erfolgreiche Mehrkanalstrategie sowie die Herausforderungen eines Omnichannel-Ansatzes in Marketing und Sales liegen.
  • Wie die Vorteile eines integrierten Mehrkanal-Marketings und -Vertriebs genutzt werden.
  • Was die Unterschiede zwischen Multichannel, Crosschannel und Omnichannel sind.

    Methoden

    Trainer-Input zu Omnichannel-Strategie und -Praxis, Best-Practice-Fallbeispiele aus der Unternehmens-, Beratungs- und Agenturpraxis, Diskussion sowie Tipps zu Omnichannel-Dienstleistern.

    Empfohlen für

    Fach- und Führungskräfte aus den Bereichen Strategie, Marketing-, Produktmanagement, PR/Unternehmenskommunikation, Sales/Vertrieb; Geschäftsführung.

    Open Badges - Show what you can do digitally too.

    Open Badges: Qualifizierung 4.0

    Open Badges are recognised, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

    With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

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    Joint online training
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    Booking number
    32328
    € 790,- plus VAT
    Details
    1 Tag
    Online
    2 Events
    German
    Events
    Train several employees
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    Offer on request
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    • Direct application in practice
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    1 Tag
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    Transfer Coaching

    Book 2 hours of individual coaching with your trainer.More info

    € 390,-excl. VAT
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    Lade Empfehlungen

    Ratings and feedback from our participants

    4.7
    45 Bewertungen
    Seminar content:
    4.7
    Content comprehensibility:
    4.9
    Practical relevance:
    4.3
    Trainer expertise:
    5
    Participant orientation:
    4.9
    Method variety:
    4.7
    DN
    Dr. Mariella Neuhäuser
    Confirmed participation
    BRAND GMBH + CO KG
    Ich kann das Seminar empfehlen aufgrund der super Dozentin und des reibungslosen Ablaufs. Die Lerninhalte wurden termingerecht im Voraus zugeschickt, alle Inhalte und Infos waren leicht in der persönlichen Lernumgebung zu finden, auch Ansprechpartner werden genannt.

    Start dates and details

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    22.07.2026
    Live-Online
    Details
    Booking number: 32328
    € 790,- zzgl. MwSt.
    € 940,10 inkl. MwSt.
    Course
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    Technical notes
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    Days & Times
    1 Tag
    Zahl der Teilnehmenden begrenzt

    Mittwoch, 22.07.2026

    09:00 Uhr - 17:00 Uhr

    Transfer coaching bookable
    2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
    If you book at the same time as your seminar, you save 10 % on the price of the transfer coaching of € 390,- excl. VAT.
    04.11.2026
    Live-Online
    Details
    Booking number: 32328
    € 790,- zzgl. MwSt.
    € 940,10 inkl. MwSt.
    Course
    zoom
    zoom
    Read more
    Technical notes
    We use various software to conduct our online events.
    To the system check
    Days & Times
    1 Tag
    Zahl der Teilnehmenden begrenzt

    Mittwoch, 04.11.2026

    09:00 Uhr - 17:00 Uhr

    Transfer coaching bookable
    2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
    If you book at the same time as your seminar, you save 10 % on the price of the transfer coaching of € 390,- excl. VAT.
    Sufficient places are still free.
    Don´t wait too long to book.
    Fully booked.
    Training is guaranteed to take place
    Booking number: 32328
    € 790,- zzgl. MwSt.
    € 940,10 inkl. MwSt.
    Plan course
    1 Tag
    Zahl der Teilnehmenden begrenzt
    Transfer coaching bookable
    2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
    If you book at the same time as your seminar, you save 10 % on the price of the transfer coaching of € 390,- excl. VAT.
    Booking number: 32328
    € 790,- zzgl. MwSt.
    € 940,10 inkl. MwSt.
    Plan course
    1 Tag
    Zahl der Teilnehmenden begrenzt
    Transfer coaching bookable
    2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
    If you book at the same time as your seminar, you save 10 % on the price of the transfer coaching of € 390,- excl. VAT.
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