e-mail marketing compact

strategically integrate e-mail marketing

• When e-mail marketing is used and when it is not.
• Optimally combine print and e-mail .
• Dos and Don'ts.
• Forms of e-mail marketing.

The most important legal provisions

Gain e-mail and maintain mailing lists

• Optimize registration on the webshop.
• Reduce address loss due to relocations and unsubscriptions.
• What needs to be considered when renting addresses?
• Other ways to obtain e-mail legally.

Design of professional e-mailings and newsletters

• How does an e-mail stand out from the e-mail in your inbox?
• Write more effective subject lines.
• Structure, text layout and design of a newsletter.
• What content and scope is best received?
• Practical examples of successful newsletters.
• The right text-to-image ratio.
• The most common design errors.
• Optimization for smartphones.

Professional shipping technology

• Increase the deliverability of e-mails.
• The right shipping time and frequency.
• Avoid newsletters being blocked by spam filters.
• How deregistrations are reduced.
• Which shipping software is the right one?

Evaluation of e-mail

• The most important key figures for measuring success.
• What can be learned from user behavior.
• Criteria for software selection.
• Connection to CRM systems.
• What should you look out for in e-mail?

Evaluation of your own e-mailing or newsletter

• Participants submit their documents before the training . During the training , participants receive professional feedback and suggestions for optimization.