How To Influencer Marketing

Basics & Strategy 

• Relevance & advantages of influencers in social media marketing 
• Definition of nano-, micro- and influencers. And: When do I choose which type of influencer ?
• Forms of influencer marketing (influencer marketing vs. influencer relations as well as corporate, image and product influencers)
• Goals & KPIs in influencer marketing

Dealing with influencers

• The right mindset for collaboration
• Researching influencers: Where can I find influencers?
• Selection criteria for the right influencers: What parameters do I use to find the right influencers for my target?
• Pricing & negotiation: What are reasonable prices for working with influencers and how do I determine them?

Process of a campaign/collaboration

• Conception of campaigns with influencers 
• Creating the briefing for influencers 
• Making the right choice for the campaign objective 
• Tips & tricks for negotiating with influencers
• What legal aspects need to be considered and what must be included in a contract? 
• Campaign handling: from initial contact to finished content
• Performance measurement & reporting: campaign level and influencers level