Webinar
This webinar is held in German.
Social media advertising on platforms such as Facebook, Instagram and TikTok is the growth driver par excellence for many companies. But how is social media advertising still profitable today? The secret is creative testing. In view of a cookie-free future and the automation of advertising platforms, creative remains the most important success factor - it determines targeting. This webinar provides a practical insight into how social media ads work today and how the right strategy can help boost performance.
Contents
How it works on social media
- State of the art social media advertising - which strategies really work?
Reach your goal with the right creative mix
- Scale with relevance and variance.
- Video ads as an indispensable component of your creative strategy.
- Create authentic and cost-effective video ads.
- Our Best Performer Ads of the year.
Sales psychology for social media ads
- Using sales psychology in communication.
Creative Testing
- Never again poor performance thanks to Creative Testing.
- Measuring and interpreting the right key figures.
Using AI for creative work
- Concrete use cases of AI in creative creation.
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
- You understand which are the biggest performance levers in social media advertising today and can put them into practice.
- You are familiar with sales psychology motives and triggers and know how to find the ones that work for your company.
- You know how to set up a creative for social media advertising and which components are particularly important.
- You will be able to implement a targeted creative testing structure in the Ads Manager.
- You will understand how to interpret testing results correctly and which key figures are used for this.
- You will be able to use AI for some examples of creative applications.
Methods
Trainer input, case/best practice examples, exchange of experiences.
Recommended for
Specialists and managers from online marketing, social media, branding, communication departments, performance marketing, HR departments, e-commerce teams. This webinar is aimed at anyone who wants to use social media advertising as a growth lever for a brand or company and understand which creative strategies will get them there.
Further recommendations for "Social Media Ads: Creatives that really work"
Seminar evaluation for "Social Media Ads: Creatives that really work"
4.5 from 5
with 12 ratings
training content:
4.7
Content comprehensibility:
4.4
Practical relevance:
4.1
Trainer expertise:
4.7
Participant orientation:
4.8
Method variety:
4.4
Joint online training
Start dates and details
26.09.2025
Live-Online
Booking number:
35065
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Course
zoom
Days & Times
3 hours
Limited number of participants
Friday, 26.09.2025
1:00 pm - 4:00 pm
08.12.2025
Live-Online
Booking number:
35065
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Course
zoom
Days & Times
3 hours
Limited number of participants
Monday, 08.12.2025
1:00 pm - 4:00 pm
12.03.2026
Live-Online
Booking number:
35065
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Course
zoom
Days & Times
3 hours
Limited number of participants
Thursday, 12.03.2026
1:00 pm - 4:00 pm
Booking number:
35065
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Details
3 hours
Limited number of participants
Booking number:
35065
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Details
3 hours
Limited number of participants
No suitable date?
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