Training
This training is held in German.
"Do good and talk about it". Communication is a cornerstone of sustainability management. However, the "how" is particularly important. Because the greenwashing trap is lurking. In this training , you will learn how to communicate your sustainability goals and sustainability measures to your target groups and stakeholders in an authentic, effective, targeted and cost-sensitive way using illustrative best and worst practice examples, practical exercises and discussions. From green branding, content marketing and communication mix to green online marketing, KPIs and budget, you will find out how a sustainable communication strategy can succeed.
Module 1: Self-study phase
approx. 1 hour
Interactive self-learning program
Interactive self-learning program
Interactive self-study program to prepare for module 2.
Module 2: Classroom seminar
2 days
Green marketing
Green marketing
- Do good and talk about it. Sustainability in marketing and corporate communications.
- From sustainability strategy to communication.
- Credibility. Value-based communication.
- Green marketing instead of green washing.
- The sustainability report.
- Green marketing Communications - Sustainable communication strategy.
Contents
Do good and talk about it. Sustainability in marketing and corporate communications
- Basics of communication in the company.
- Differentiation between green marketing and "classic marketing".
- What's new? Trends in green marketing.
From sustainability strategy to communication
- The market for sustainable products and services.
- Sustainability in the corporate strategy.
- Set and establish goals (Sustainable Development Goals).
- Green Impact. The materiality analysis.
Credibility. Value-based communication
- Basics of communication psychology.
- Culture and values.
- Purpose marketing.
- Green branding - establishing a sustainable corporate brand.
Green marketing instead of greenwashing
- Escaping the greenwashing trap.
- Legal basis - EU Green Claims Directive.
- Legal basis - competition law.
The sustainability report
- Who can, who must, who may?
- CSRD - EU Corporate Social Responsibility Directive.
- Roadmap to the sustainability report.
Green marketing Communications - Sustainable communication strategy
- Target groups vs. stakeholders.
- Internal communication.
- Content marketing in sustainability communication.
- Sustainable communication mix.
- Green online marketing.
- KPIs in sustainability communication.
- Green marketing budgeting.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You are familiar with the specifics of sustainability communication.
- You know how to seamlessly link sustainability goals with your company's marketing and corporate communications.
- You are able to prepare and communicate precise arguments for target groups and stakeholders.
- You know how to prepare content on sustainability goals and measures and place it optimally in the media.
- You can summarize the data from sustainability management in a sustainability report and present it in an understandable way.
- You are able to budget communication measures reliably and cost-sensitively.
Methods
Trainer input, best and worst practice examples, practical exercises, discussions and exchange of experience, checklists, Q+A
Recommended for
Specialists and managers from (online) marketing, event marketing, event management, sales, PR and corporate communications, product management, brand management, event organization, sustainability and CSR managers.
Further recommendations for "Green marketing"
Attendees comments
"I particularly liked the small group, breakout sessions and many impulses for subsequent discussion within the company. Very good trainer and the communication beforehand was transparent and understandable."
Stephanie van de Straat
GREEN IT Das Systemhaus GmbH
"I particularly liked the small group, breakout sessions and many impulses for subsequent discussion within the company. Very good trainer and the communication beforehand was transparent and understandable."
Stephanie van de Straat
GREEN IT Das Systemhaus GmbH
Seminar evaluation for "Green marketing"
4.6 from 5
with 37 ratings
training content:
4.7
Content comprehensibility:
4.9
Practical relevance:
4
Trainer expertise:
4.8
Participant orientation:
4.7
Method variety:
4.3
On-site training together
Booking number
34302
34302
€ 1.490,-
plus VAT
2 days
in 3 locations
3 Events
German
Joint online training
Start dates and details
15.09.2025
Cologne
Booking number:
34302
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Modules
2 days
Limited number of participants
Classroom seminar
Green marketing
Date
15.-16.09.2025
Venue
Ameron Hotel Regent
Schedule
1st - 2nd day: 09:00 am - approx. 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
12.11.2025
Live online
Booking number:
35149
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Course
zoom
Modules
2 days
Limited number of participants
training training
Green marketing
Date
12.-13.11.2025
Course
zoom
Schedule
1st - 2nd day: 09:00 am - approx. 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
09.03.2026
Hamburg/Ahrensburg
Booking number:
34302
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Modules
2 days
Limited number of participants
Classroom seminar
Green marketing
Date
09.-10.03.2026
Venue
Hotel am Schloss Ahrensburg
Schedule
1st - 2nd day: 09:00 am - approx. 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
17.06.2026
Live online
Booking number:
35149
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Course
zoom
Modules
2 days
Limited number of participants
training training
Green marketing
Date
17.-18.06.2026
Course
zoom
Schedule
1st - 2nd day: 09:00 am - approx. 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
17.09.2026
Munich/Eching
Booking number:
34302
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Modules
2 days
Limited number of participants
Classroom seminar
Green marketing
Date
17.-18.09.2026
Venue
Olymp Munich
Schedule
1st - 2nd day: 09:00 am - approx. 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Training is guaranteed to take placeThe next booking ensures this course will take place
Booking number:
34302
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Details
2 days
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number:
35149
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Details
2 days
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
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