Webinar
This webinar is held in German.
Personal branding, especially on the business network LinkedIn, has become an indispensable career and business booster for entrepreneurs, the self-employed, managing directors and employees.
In this webinar, you will design your own personal brand and then learn how to communicate it effectively and efficiently to the right target groups on LinkedIn. Nothing stands in the way of your visibility on the business network with branding strategy, content and comment marketing!
Contents
Basics: Personal branding strategy
- What is a personal brand and why is it important for my visibility?
- Creation of personal brand essentials under your own direction: development of the objective, positioning, tonality, visual language and target groups for your own personal brand.
- Collection of relevant communication topics for the personal brand.
Basics: LinkedIn
- How does the LinkedIn algorithm work and what are important channel specifics compared to other social networks?
- How does social selling work on LinkedIn?
- How do I optimize my LinkedIn profile correctly?
- How do I network properly? How do I respond to networking requests and how do I write good requests myself?
- The most important tips & tricks for creating successful LinkedIn posts.
Operational implementation of the personal brand on LinkedIn
- Content creation for Linkedin: editorial plan, copywriting, image/video creation.
- Work and optimization with the SSI (Social Selling Index).
- Comment correctly - achieve more visibility with strategic comment marketing.
- Software & tool tips.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You will receive an overview of personal branding and then create the foundations for your own personal brand.
- You are familiar with the LinkedIn algorithm, know the channel specifics of the business network and know how social selling works.
- You will be able to optimize your LinkedIn profile and successfully network with the right contacts.
- You can translate your personal brand into successful posts and comment marketing on LinkedIn to gain visibility for yourself, your skills and services.
- You know the most important tools for efficient implementation.
Methods
trainer, case/best practice examples, exchange of experience, exercises.
The following third-party tool can be used in the event:
Recommended for
Specialists and managers from marketing and communications departments, HR departments, managing directors and owners of companies, freelancers. Anyone who wants to develop LinkedIn as a channel for their personal brand or make their marketing activities on the channel even more successful.
Further recommendations for "Personal branding on LinkedIn"
Seminar evaluation for "Personal branding on LinkedIn"
4.7 from 5
with 20 ratings
training content:
4.5
Content comprehensibility:
4.9
Practical relevance:
4.3
Trainer expertise:
5
Participant orientation:
5
Method variety:
4.6
Joint online training
Start dates and details
15.09.2025
Live-Online
Booking number:
35362
€ 490,- plus VAT.
€ 583.10 incl. VAT.
Course
zoom
Days & Times
4 hours
Limited number of participants
Monday, 15.09.2025
09:00 am - 1:00 pm
04.12.2025
Live-Online
Booking number:
35362
€ 490,- plus VAT.
€ 583.10 incl. VAT.
Course
zoom
Days & Times
4 hours
Limited number of participants
Thursday, 04.12.2025
09:00 am - 1:00 pm
09.03.2026
Live-Online
Booking number:
35362
€ 490,- plus VAT.
€ 583.10 incl. VAT.
Course
zoom
Days & Times
4 hours
Limited number of participants
Monday, 09.03.2026
09:00 am - 1:00 pm
Booking number:
35362
€ 490,- plus VAT.
€ 583.10 incl. VAT.
Details
4 hours
Limited number of participants
Booking number:
35362
€ 490,- plus VAT.
€ 583.10 incl. VAT.
Details
4 hours
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
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