Internal Communication as a Key to Success in Times of Transformation

Internal Communication in Challenging Times

• The potential of internal communication as a strategic success factor.

• Special requirements for communication in times of economic uncertainty and transformation.

• Provide guidance and reassurance without creating a false sense of security.

• Internal communication as a factor in productivity.

• Common communication errors and their impact on efficiency.

• Latest study results.

The Strategic Foundation

• Corporate identity, mission statement, mission/vision, and their role in internal communication.

• The Pillars of Strategic Communication.

• The relationship between information, motivation, and performance.

• IK as a strategic management tool.

Differentiating Internal Target Audiences

• The “Communication Equator.”

• Working with personas.

• Different roles, different perspectives: employees.

• Personalization as a key to success.

• Employee engagement.

Content That's Right on Trend

• Effective change communication.

• Communicate changes in a way that is easy to understand.

• Actively involve employees.

• Identify and reduce resistance early on.

• Identifying topics and setting the agenda.

Channels, Formats, and Trends

• Modern platforms and hybrid communication structures.

• Do we still need print formats?

• Leadership Communication in the Digital Workplace.

• Use of AI in internal communications.

• Micro-content and targeting specific audiences.

Communicating Credibly—Even When Delivering Difficult Messages

• Explain restructuring and changes in a transparent manner.

• Designing Effective CEO Communication.

• Trust instead of a perception of “propaganda.”