Training
This training is held in German.
Do you want to conduct your negotiations more successfully and achieve your goals? Increase your closing rate and your profits by using the decisive negotiation strategies and methods to always conduct negotiations at eye level. Your excellent conversation planning and knowledge of human nature are the result of your quick-witted approach to professional purchasing methods. This seminar focuses on professional preparation, knowledge of the interests and motives of negotiation partners as well as convincing argumentation and closing techniques.
Contents
Professional preparation - the negotiation begins before the meeting
- Assess the balance of power correctly.
- Develop a negotiation strategy.
- Set up Plan A, Plan B and Plan C.
Strategic communication - guidelines for achieving goals
- Starting the conversation and positioning yourself as an expert.
- Questioning technique to recognize the interests and goals of the contacts.
- Objection handling and convincing argumentation.
- Recognize buyer methods and use sales methods in a targeted manner.
Psychology of negotiation - positively influencing the negotiating climate
- Basics of negotiation psychology.
- Recognize negotiation patterns of contacts and use them successfully.
- Optimize your own negotiation patterns.
Conduct negotiations confidently - authentic and quick-witted
- Discussion phases and structures.
- Negotiation styles and communication techniques.
- Body language - The big impact of small gestures.
Challenging negotiation situations - mastering difficult situations calmly
- Confronting resistance with confidence.
- Negotiation success in professional and private life situations.
- Intensive training in negotiations with case studies and practical situations.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
After this basic seminar, you will be able to apply professional negotiation methods. You will improve your negotiating skills and your personal appearance. Your negotiation results will improve significantly.
You know how to...
- prepare negotiations professionally,
- take and maintain the leading role in the negotiation,
- argue convincingly and assert your interests,
- uses excellent questioning techniques,
- master challenging negotiation situations,
- utilize your personal strengths and
- achieve your negotiation goals using effective methods.
Methods
Practice-oriented case studies, group work, educational talks, discussions, analyses, reflection, trainer feedback.
Recommended for
Key account managers, junior sales/distribution managers who want to learn the basics of negotiation, participants in the seminars "Professional Selling I + II" and "Strategic Selling", area sales managers, sales managers, sales persons from internal and external sales, career changers in distribution and sales, team leaders, project managers, project managers, self-employed entrepreneurs, managing directors.
Further recommendations for "Negotiation training for the sales professional I"
Attendees comments
"I got to know various negotiation methods and realized what I personally need to pay more attention to in practice. Various questions from the participants were dealt with very well."
Thomas Rau
Alfmeier Precision SE
"I particularly liked the proportion of practice and knowledge transfer."
Nadine Blaschke
Emarsys Interactive Services GmbH
"Very good mix of theory and case studies and role plays."
Doriyana Yonkova
Antalis Verpackungen GmbH
"I can recommend the training because of the very competent instructor, the important content and the good structure."
Luisa Kleinschmidt
Bavaria Media GmbH
"I would like to thank our trainer for the practical and interesting presentation. He introduced us to various negotiation tactics in a very illustrative way and illustrated these with the help of various industry examples. We learned to assess the typology of interlocutors and received support with various negotiation tactics."
Axel Bubholz
Zwiesel Crystal Glass AG
"I particularly liked the trainer's case studies for better understanding."
Johannes Speth
SONAX GmbH
"I particularly liked the proportion of practice and knowledge transfer."
Nadine Blaschke
Emarsys Interactive Services GmbH
"I can recommend the training as I felt very well looked after and trained."
Heiko Mühle
Joh. Clouth GmbH
"I can recommend the training because of the very competent instructor, the important content and the good structure."
Luisa Kleinschmidt
Bavaria Media GmbH
"I particularly liked the variety of theory and practice."
Marco Schubert
Elflein Transport Europe GmbH
"I particularly liked the trainer's case studies for better understanding."
Johannes Speth
SONAX GmbH
"I can recommend the training because of the top trainer, with her very pleasant manner and professional expertise."
Isaak Oh
Resinex Germany GmbH
"I can recommend the training as I felt very well looked after and trained."
Heiko Mühle
Joh. Clouth GmbH
"I can recommend the training as everything went smoothly and the seminar documents will help me in the future."
Timo Sandrock
WM SE
"I particularly liked the variety of theory and practice."
Marco Schubert
Elflein Transport Europe GmbH
"The training fully met my expectations!"
René Brockhaus
Kohlhage Fasteners
"I can recommend the training because of the top trainer, with her very pleasant manner and professional expertise."
Isaak Oh
Resinex Germany GmbH
"I can recommend the training as everything went smoothly and the seminar documents will help me in the future."
Timo Sandrock
WM SE
Seminar evaluation for "Negotiation training for the sales professional I"
4.6 from 5
with 970 ratings
training content:
4.5
Content comprehensibility:
4.7
Practical relevance:
4.4
Trainer expertise:
4.9
Participant orientation:
4.7
Method variety:
4.7
On-site training together
Booking number
5087
5087
€ 1.590,-
plus VAT
2 days
in 14 locations
14 Events
German
Joint online training
Booking number
32070
32070
€ 1.590,-
plus VAT
2 days
Online
on 12.01.2026
German
Start dates and details
28.07.2025
Überlingen
Booking number:
5087
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Monday, 28.07.2025
09:00 am - 5:00 pm
Tuesday, 29.07.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
18.08.2025
Munich
Booking number:
5087
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Monday, 18.08.2025
09:00 am - 5:00 pm
Tuesday, 19.08.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
16.09.2025
Hamburg/Ahrensburg
Booking number:
5087
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Tuesday, 16.09.2025
09:00 am - 5:00 pm
Wednesday, 17.09.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
28.10.2025
Frankfurt a. M./Bad Nauheim
Booking number:
5087
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Tuesday, 28.10.2025
09:00 am - 5:00 pm
Wednesday, 29.10.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
06.11.2025
Berlin
Booking number:
5087
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 06.11.2025
09:00 am - 5:00 pm
Friday, 07.11.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
24.11.2025
Cologne
Booking number:
5087
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Monday, 24.11.2025
09:00 am - 5:00 pm
Tuesday, 25.11.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
04.12.2025
Stuttgart
Booking number:
5087
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 04.12.2025
09:00 am - 5:00 pm
Friday, 05.12.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
12.01.2026
Live-Online
Booking number:
32070
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Monday, 12.01.2026
09:00 am - 5:00 pm
Tuesday, 13.01.2026
09:00 am - 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
05.02.2026
Hamburg
Booking number:
5087
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 05.02.2026
09:00 am - 5:00 pm
Friday, 06.02.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
20.04.2026
Frankfurt a. M./Oberursel
Booking number:
5087
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Monday, 20.04.2026
09:00 am - 5:00 pm
Tuesday, 21.04.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
21.05.2026
Berlin
Booking number:
5087
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 21.05.2026
09:00 am - 5:00 pm
Friday, 22.05.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
08.06.2026
Munich
Booking number:
5087
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Monday, 08.06.2026
09:00 am - 5:00 pm
Tuesday, 09.06.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
16.07.2026
Cologne
Booking number:
5087
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 16.07.2026
09:00 am - 5:00 pm
Friday, 17.07.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
20.08.2026
Berlin
Booking number:
5087
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 20.08.2026
09:00 am - 5:00 pm
Friday, 21.08.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
09.09.2026
Frankfurt a. M./Offenbach
Booking number:
5087
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Wednesday, 09.09.2026
09:00 am - 5:00 pm
Thursday, 10.09.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Training is guaranteed to take placeThe next booking ensures this course will take placePart of the Summer Academy
Booking number:
5087
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number:
32070
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Details
2 days
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
About us - The Haufe Akademie
Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.
Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.
Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
2,500+ further training
600,000+ apprentices per year
Over 95% positive reviews
2,500 trainers and coaches
17,500+ training courses held per year
Call us or send an email
Do you have any questions?
We are there for you Monday to Friday 8:00 a.m. - 5:00 p.m.
*Mandatory fields
FAQs
Questions & Answers
In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.
Haufe Akademie GmbH & Co. KG
Munzinger Str. 9
79111 Freiburg
Munzinger Str. 9
79111 Freiburg
A brand of
The company
About our offer
- Planning security
- Free seminar places
- Quality standards
- Planning and locations
- Funding opportunities
- Training app
- Business Solutions
Special offers
Contact & Support
