Training
This training is held in German.
Make sure your texts stand out in a positive way. In this workshop, you will learn how to write professional copy, edit your own and other texts and use AI such as ChatGPT efficiently for inspiration and research. In addition to press releases with informative content, corporate communication also includes interviews with a strong personal touch, exciting articles from the company as well as texts for the website, intranet and social media. No matter which channel you use: In the end, you will know what you can do and how to adapt your style to the target group and the respective medium.
Contents
Success factors of the journalistic writing style
- Differentiation from advertising and marketing.
- Think like a journalist.
- Plan and structure articles and set the right timing.
- The "7 Ws".
- 10 rules of journalistic writing style.
- K.I.S.S. - Keep it short and simple.
Target group and strategy
- The target group and the perspective.
- Strategy and core message.
- Make clear statements, be authentic and empathetic.
- In tune with the times: reader-oriented language.
- One text, many readers: Consistency vs. target group-specific.
Texts and their special features
- Attention-grabbing headlines.
- Customer magazine and employee news.
- News, reports, features.
- Interviews, portraits, personal details.
- Press releases.
Digital communication: what is different?
- Newsletter. Website and landing pages.
- Stories from the company on LinkedIn.
- Texts, information and emotions on Facebook, Instagram & Co.
Topic identification & content marketing
- Finding the right hook and content.
- Use AI such as ChatGPT for research and understand it as inspiration.
- Recognize patterns of AI-generated texts.
- Storytelling: These are good stories from the company.
- Place different content in different channels.
Work like a professional
- Tips against writer's block.
- Creativity techniques for finding topics.
- Editing your own and other people's texts.
- Give appreciative feedback.
- Shorten texts, convince other authors.
Diverse writing and editing exercises.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You will acquire the tools to write and edit journalistic texts.
- You find out which topics and perspectives interest your target groups.
- They know the most important text forms and try out many of them.
- You can quickly put a topic into different text forms.
- You learn how to prepare content strategically.
- They make dry texts informative and readable.
- You will receive tips on how to deal with writer's block.
- You learn to write good prompts so that the AI delivers good output.
- You will learn to adapt your writing style to the medium or corporate style.
- You attract new customers and specialists to your website with search engine optimized texts.
- They practise editing other people's texts and giving constructive feedback.
- Maximum practical transfer through exercises on your own and other people's texts.
Methods
Face-to-face events
Training with a very high practical component, trainer, lots of writing, text analysis and editing exercises, constructive feedback from the group. Small group and individual work, exchange of experiences.
Important: You will need your laptop for the exercises.
Depending on the trainer , the following tool is used in the course: Chat GPT.
Please note:
In principle, you can also take part in the event without your own Open.ai account or ChatGPT account.
If you decide to create your own ChatGPT account (preferably before the start of the seminar) in order to work with ChatGPT yourself during the event, you are responsible for doing so and must accept the terms of use of the service (https://openai.com/policies/terms-of-use). If you use business e-mail addresses, please discuss this in advance with your data protection officer. We recommend that you do not enter any personal data in ChatGPT.
The following third-party tool can be used in the event:
Recommended for
Employees and managers in press and public relations, internal and external communications and content and online marketing. Agencies and solo freelancers. All those who write or assess texts and enjoy copywriting. And, of course, those who have recently been appointed to a position in corporate communications.
Further recommendations for "Copywriting for PR and corporate communications"
Storytelling in marketing and PR
Fit for Digital: Rethinking corporate communication
Further training certified PR Manager
Corporate News Hub: Effective communication planning
Like it, love it, share it: writing effective social media texts
AI-generated copywriting for corporate communications and marketing
Content management & content marketing in corporate communications
Attendees comments
"The trainer conveys the content in a very professional, detailed and analytical manner. Simply brilliant!"
Monika Stiebeling
höltl Retail Solutions GmbH
"I would gladly attend a training with Ms. Wettig as a speaker again at any time. Thank you!"
Martina Dangerfield
Voith Industrial Services Holding
"I really liked the open interaction with each other."
Annette Löwen
Böllhoff
"Very practice-oriented, individual wishes were dealt with. The entire media spectrum was incorporated into the training ."
Judith Sefzik
Vivantes
"Great ratio of theory and practice. The content was conveyed very well. The working atmosphere was very pleasant!"
Sabine Fuchs
SEB AG
"Relaxed, varied training with interesting and up-to-date content."
Ina Promper
Fraunhofer-Gesellschaft
"I particularly liked the exchange with the other participants and the feedback from the trainer. She was super competent, practical and helpful."
Jennifer Waldmann
SiCrystal GmbH
"I can recommend the training due to the professionalism of the trainers and the support."
Katharina van Üüm
BWI GmbH
"It was a coherent webinar with a competent trainer who had a common thread. The group size was perfect and there was a good mix of content and exercises."
Claudia Zeimes
Bayerngas GmbH
"I particularly liked the friendly manner of the trainer. It was very well done! Thank you very much!"
Christine Wulf
Plön district administration
"I particularly liked the speaker's experience, the exchange of experiences with the group and the joint feedback rounds."
Susanne Sohns
Systemair GmbH
"All three days were an added value for me personally and also professionally, every single point was presented and explained to perfection in our group and we had plenty of time to develop ourselves through exercises and discussions afterwards. THANK YOU for that!"
Manuela Zuber
District Savings Bank Traunstein-Trostberg
Seminar evaluation for "Copywriting for PR and corporate communications"
4.6 from 5
with 654 ratings
training content:
4.5
Content comprehensibility:
4.7
Practical relevance:
4.4
Trainer expertise:
4.8
Participant orientation:
4.7
Method variety:
4.6
On-site training together
Booking number
5191
5191
€ 1.990,-
plus VAT
3 days
in 7 locations
8 Events
German
Joint online training
Start dates and details
02.06.2025
Düsseldorf/Kaarst
Booking number:
5191
€ 1.990,- plus VAT.
€ 2,368.10 incl. VAT.
Days & Times
3 days
Limited number of participants
Monday, 02.06.2025
09:00 am - 5:00 pm
Tuesday, 03.06.2025
09:00 am - 5:00 pm
Wednesday, 04.06.2025
09:00 am - 4:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
02.07.2025
Live-Online
Booking number:
32008
€ 1.990,- plus VAT.
€ 2,368.10 incl. VAT.
Course
zoom
Days & Times
3 days
Limited number of participants
Wednesday, 02.07.2025
09:00 am - 5:00 pm
Thursday, 03.07.2025
09:00 am - 5:00 pm
Friday, 04.07.2025
09:00 am - 4:00 pm
10.09.2025
Munich
Booking number:
5191
€ 1.990,- plus VAT.
€ 2,368.10 incl. VAT.
Days & Times
3 days
Limited number of participants
Wednesday, 10.09.2025
09:00 am - 5:00 pm
Thursday, 11.09.2025
09:00 am - 5:00 pm
Friday, 12.09.2025
09:00 am - 4:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
27.10.2025
Hamburg
Booking number:
5191
€ 1.990,- plus VAT.
€ 2,368.10 incl. VAT.
Days & Times
3 days
Limited number of participants
Monday, 27.10.2025
09:00 am - 5:00 pm
Tuesday, 28.10.2025
09:00 am - 5:00 pm
Wednesday, 29.10.2025
09:00 am - 4:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
17.11.2025
Live-Online
Booking number:
32008
€ 1.990,- plus VAT.
€ 2,368.10 incl. VAT.
Course
zoom
Days & Times
3 days
Limited number of participants
Monday, 17.11.2025
09:00 am - 5:00 pm
Tuesday, 18.11.2025
09:00 am - 5:00 pm
Wednesday, 19.11.2025
09:00 am - 4:00 pm
03.12.2025
Düsseldorf
Booking number:
5191
€ 1.990,- plus VAT.
€ 2,368.10 incl. VAT.
Days & Times
3 days
Limited number of participants
Wednesday, 03.12.2025
09:00 am - 5:00 pm
Thursday, 04.12.2025
09:00 am - 5:00 pm
Friday, 05.12.2025
09:00 am - 4:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
04.02.2026
Stuttgart
Booking number:
5191
€ 1.990,- plus VAT.
€ 2,368.10 incl. VAT.
Days & Times
3 days
Limited number of participants
Wednesday, 04.02.2026
09:00 am - 5:00 pm
Thursday, 05.02.2026
09:00 am - 5:00 pm
Friday, 06.02.2026
09:00 am - 4:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
11.03.2026
Live-Online
Booking number:
32008
€ 1.990,- plus VAT.
€ 2,368.10 incl. VAT.
Course
zoom
Days & Times
3 days
Limited number of participants
Wednesday, 11.03.2026
09:00 am - 5:00 pm
Thursday, 12.03.2026
09:00 am - 5:00 pm
Friday, 13.03.2026
09:00 am - 4:00 pm
20.04.2026
Berlin
Booking number:
5191
€ 1.990,- plus VAT.
€ 2,368.10 incl. VAT.
Days & Times
3 days
Limited number of participants
Monday, 20.04.2026
09:00 am - 5:00 pm
Tuesday, 21.04.2026
09:00 am - 5:00 pm
Wednesday, 22.04.2026
09:00 am - 4:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
11.05.2026
Live-Online
Booking number:
32008
€ 1.990,- plus VAT.
€ 2,368.10 incl. VAT.
Course
zoom
Days & Times
3 days
Limited number of participants
Monday, 11.05.2026
09:00 am - 5:00 pm
Tuesday, 12.05.2026
09:00 am - 5:00 pm
Wednesday, 13.05.2026
09:00 am - 4:00 pm
24.06.2026
Munich
Booking number:
5191
€ 1.990,- plus VAT.
€ 2,368.10 incl. VAT.
Days & Times
3 days
Limited number of participants
Wednesday, 24.06.2026
09:00 am - 5:00 pm
Thursday, 25.06.2026
09:00 am - 5:00 pm
Friday, 26.06.2026
09:00 am - 4:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
08.07.2026
Live-Online
Booking number:
32008
€ 1.990,- plus VAT.
€ 2,368.10 incl. VAT.
Course
zoom
Days & Times
3 days
Limited number of participants
Wednesday, 08.07.2026
09:00 am - 5:00 pm
Thursday, 09.07.2026
09:00 am - 5:00 pm
Friday, 10.07.2026
09:00 am - 4:00 pm
14.09.2026
Frankfurt a. M.
Booking number:
5191
€ 1.990,- plus VAT.
€ 2,368.10 incl. VAT.
Days & Times
3 days
Limited number of participants
Monday, 14.09.2026
09:00 am - 5:00 pm
Tuesday, 15.09.2026
09:00 am - 5:00 pm
Wednesday, 16.09.2026
09:00 am - 4:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Training is guaranteed to take place
Booking number:
5191
€ 1.990,- plus VAT.
€ 2,368.10 incl. VAT.
Details
3 days
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Booking number:
32008
€ 1.990,- plus VAT.
€ 2,368.10 incl. VAT.
Details
3 days
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
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