certified Account Manager:in

STEP 1 JUNIOR
Sell quickly and successfully.

Compulsory module 1: 3 days in person or live online

Sell professionally 

• Acquiring new customers – digital thinking helps.
• Structured approach in sales talks.
• Systematic area coverage – focus beats diligence.
• Which smart AI tools you can use to speed up your daily sales activities.

Lessons Learned
After completing the training, you will receive a summary of the exam-relevant content via your learning environment to help you prepare for your final exam.

final exam E-exam: Certified Account Manager - Junior (30 min.)

STEP 2 Advanced
Successfully conducting sales talks and negotiations in sales.

Compulsory module 1: 2 days in person or live online

Selling professionally II

• Fundamentals of sales psychology.
• Manage customer relationships.
• Evaluate customer potential.
• Customer-oriented argumentation and persuasion strategies.
• AI as a sparring partner for strong wording and follow-ups.

Compulsory module 2: 2 days in person or live online

Negotiation training for sales professionals

• Professional preparation for negotiations—with artificial intelligence.
• Strategic conversation techniques – guidelines for achieving goals.
• Psychology of negotiation – positively influencing the negotiation climate.
• Conduct negotiations confidently—authentically and with quick wit.
• Challenging negotiation situations – calmly mastering difficult situations.

Lessons Learned
After completing the training, you will receive a summary of the exam-relevant content via your learning environment to help you prepare for your final exam.

final exam E-exam: Certified Account Manager - Advanced (45 min.)

STEP 3 Professional
Achieve sales success with strategy, tactics, and artificial intelligence (AI).

Compulsory module 1: 2 days in person or live online

Negotiation training for the sales professional II

• The information board – knowledge is power.
• Negotiating power – position your own position .
• The tough negotiation – winning the match.
• Negotiating as a team – the FBI approach.
• Personal authority, charisma, and authenticity in negotiations.
• Skillful use of harsh methods.

Optional module: training a training (2 days)

• Strategic Selling (2 days in person or live online)
• Prompt my Sales: Using AI efficiently in sales (2 days in person or live online)
• Sales 4.0: Successful Selling with Artificial Intelligence ( 2 days in person or live online)
• Artificial Intelligence Along the Customer Journey (2 days in person or live online)

Lessons Learned
After completing the training, you will receive a summary of the exam-relevant content via your learning environment to help you prepare for your final exam.

final exam E-exam: Certified Account Manager – Professional (60 min.)

E-library

You will receive the following e-learning courses in Subject area artificial intelligence free of charge for 12 months:

• Prompt Engineering
• Using artificial intelligence in everyday work

STEP 1 JUNIOR
Sell quickly and successfully.

Acquire the know-how you need to start selling. You will learn about the essential tasks involved in the sales process and will be able to structure and tackle your work effectively and efficiently. You will acquire important fundamentals for consultation-intensive sales, receive proven "tools of the trade" ranging from customer potential analysis to the development of a customer activity plan, and gain confidence in your consultations when dealing with artificial intelligence and in sales talks.

STEP 2 Advanced
Successfully conducting sales talks and negotiations in sales.

You will deepen your knowledge and practice the most important aspects of sales preparation, negotiation, and follow-up, thereby laying a solid foundation for successful sales activities. After completing this intensive module, you will be able to act confidently and successfully and master the full range of tasks required of a salesperson.

STEP 3 Professional
Achieve sales success with strategy, tactics, and artificial intelligence (AI).

You will continue to expand your skills. You will prepare yourself with versatile technical and methodological skills that will pay off in your next negotiation or sales pitch. In the elective module, you will also have the opportunity to specialize.

With this practical "certified Manager" training program, you will lay the foundation for your successful career as an account manager in sales in three coordinated steps. In three steps, you will acquire versatile technical, methodological, and negotiation skills. After completing this training, you will be able to master your challenges and better achieve your goals.

The flexible concept
You can decide for yourself when and where you want to take the individual compulsory modules and the elective module. We recommend completing the modules in the order listed within approximately 1 to 2 years and then taking the final written exam. Compulsory modules and the elective module can be waived if you can provide proof of relevant qualifications.