4.3
Contents
e-mail and marketing marketing
- Requirements for legally compliant consent.
- Legally compliant design of newsletters.
- marketing automation and lead generation.
- Newsletter service providers from third countries.
Corporate Website
- Copyright.
- Legal notice and data protection information.
- Cookies.
- Web analysis.
- Search engine advertising (SEA) and search engine optimization (SEO).
Social Media
- Copyright.
- Legal notice and data protection information.
- Advertising in the social media.
- Contracts with influencers.
- Competitions.
AI in marketing
- Idea generation, content production, and copyright.
- Legal obligations when using AI systems.
Liability for legal violations
- Who is liable for what?
- Warning and reaction options.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- In a compact training training course, you will learn about the key legal requirements that must be observed in connection with Online-Marketing .
- You know the pitfalls and find out what is legally permitted and what is not.
- You will receive checklists and tips that you can use in your professional practice.
Methods
Lecture, presentation, discussion, case studies, Q & A and checklists.
Recommended for
Managing directors as well as specialists and executives from (online) marketing, communication, PR, product management, e-commerce, sales, customer service and technology of advertising companies and service providers for Online-Marketing; company and association lawyers who want to deal with the topic for the first time
- Customized training courses
- Direct application in practice
- Efficient use of time and resources
Further recommendations for "Law in online marketing"
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Ratings and feedback from our participants
Start dates and details
Wednesday, 13.05.2026
1:00 pm - 4:00 pm
Tuesday, 08.09.2026
1:00 pm - 4:00 pm
Monday, 14.12.2026
1:00 pm - 4:00 pm
Friday, 12.03.2027
1:00 pm - 4:00 pm
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