certified Junior Key Account Manager:in

Compulsory module 1: 2 days in person or live online

Managing key accounts professionally I

• Key account management put to the test.
• What distinguishes a professional approach to key account management.
• Potential-effective key account analyses (profiling).
• The importance of the key account plan during/after a crisis.
• The key account manager as a factor for success.

Transfer coaching

After the KAM I training, you will receive a one-hour, free, and personalized transfer coaching session (by phone) with your trainer.

Optional module: training a training (2 days)

• Strategic Selling ( 2 days in person or live online)
• Make the Deal! Negotiation training for key account managers (2 days in person)
• Basic training: Key Account Management & AI ( 2 days in person or live online)

Lessons Learned
After completing the training, you will receive a summary of the exam-relevant content via your learning environment to help you prepare for your final exam.

Final exam
E-exam: certified Key Account Manager (45 min.)

With this practical continuing education program, "certified Key Account Manager," you will lay the foundation for a successful career in key account management. You will acquire a wide range of technical and methodological skills. After completing this continuing education program, you will be able to master your challenges and better achieve your goals.

You can decide flexibly when and where you want to take the compulsory module and the elective module. We recommend completing the modules in the order listed within approximately 1 to 2 years and then taking the final written exam. Compulsory modules and the elective module can be waived if you can provide proof of relevant qualifications.