User story mapping in marketing
Make customer focus visible and plan campaigns more effectively with the help of AI
3.9
Basics & Introduction
- What is user story mapping?
- Why classic campaign planning often falls short.
- How AI tools effectively complement the story mapping process.
Thinking campaigns with a customer focus
- The customer journey as the basis of the campaign logic.
- Personas & target groups - develop them briefly and effectively.
- AI-Powered Persona Development: How ChatGPT and Similar Tools Enhance Target Audience Profiles.
- From need to action: understanding user behavior.
Apply user story mapping in marketing
- Building a story map for a campaign using an example.
- Assign content and measures sensibly.
- From the user story mapping workshop to the campaign plan.
- AI as a brainstorming partner: Use AI to identify gaps in the story map.
Practical workshop: Create your own story map
- Step-by-step instructions.
- Work in small groups: Map your own campaign or example campaign.
- AI-powered workshop: Using prompts in real time and refining results.
- Joint reflection: discover learnings, gaps, blind spots.
Transfer & implementation in everyday life
- How to use story maps in teamwork.
- prioritization, resource planning and release waves.
- Establish AI workflows for recurring campaigns.
- Tips for everyday use.
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
- You will learn about the user story mapping method and how to use it in marketing .
- You improve collaboration within the team and with agencies through a shared understanding and a visual overview.
- You plan campaigns based on real customer needs instead of purely channel-driven.
- You identify gaps and priorities in the customer journey before time and money are invested in measures.
- You'll learn how AI tools can speed up the story mapping process—from persona development to campaign planning.
- You'll walk away with specific prompt templates and AI workflows that you can put to use right away.
Instructor input, case studies and best-practice examples, hands-on exercises, individual and group work, discussion, sharing of experiences, and practical guidance. Live AI demos and collaborative prompting during the workshop. Checklists, resources, and a prompt library support successful implementation in practice.
This training for marketing professionals with some planning experience who want to align their campaigns more closely with the customer journey—moving away from a channel-centric approach and toward a genuine customer focus. It is particularly suitable for: marketing managers and campaign managers, content and social media teams, brand and product marketing managers, as well as anyone seeking greater clarity and structure in team planning.
- Customized training courses
- Direct application in practice
- Efficient use of time and resources
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Start dates and details
Friday, 11.09.2026
09:00 am - 5:00 pm
Wednesday, 04.11.2026
09:00 am - 5:00 pm
Monday, 22.02.2027
09:00 am - 5:00 pm
Training is guaranteed to take placeThe next booking ensures this course will take placeYou might also be interested in:
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