Next Level ChatGPT for marketing & Co.
Optimized setup and smart prompting for better results
Setting Up ChatGPT Correctly
- Customization via custom instructions, projects, and memory.
- Choose models and ways of thinking wisely.
- Best Practices for an Efficient Setup.
From Prompting to Context Engineering
- Correctly combine the objective, context, sources, files, and desired outcome.
- Prompts for strategic, creative, and operational marketing processes.
- Build context in a targeted way.
ChatGPT as a Multimodal Marketing Tool
- Work with text, files, and data, and analyze the results.
- Generate images directly in ChatGPT.
- Edit and optimize existing images and marketing creatives.
Building Recurring Workflows
- Use plugins and skills for recurring tasks.
- Effectively combine knowledge, instructions, and tools.
- Standardize typical marketing processes.
ChatGPT works with your tools
- Use connectors and connected data sources.
- Working with documents, files, and external information.
- Integrate web searches and research into work processes in a targeted manner.
From Chat to Agent
- Have ChatGPT complete tasks with increasing independence.
- Set up multi-step work processes.
- Understand where human oversight and approval are still necessary.
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
- You can set up ChatGPT so that it fits your personal work style and tasks perfectly.
- You'll learn not only how to write individual prompts, but also how to guide ChatGPT in a targeted way using context, sources, files, and data.
- You use ChatGPT in a multimodal way for text, analysis, image generation, and image editing.
- You'll learn how to handle recurring marketing tasks more efficiently using plugins, skills, and apps.
- You understand how ChatGPT works with external tools, documents, and information.
- You'll get a hands-on introduction to agent-based workflows and learn which tasks can be effectively delegated and where human oversight remains essential.
The content of this training supports the obligation to provide evidence of the promotion of AI competence within the meaning of Art. 4 EU AI Regulation.
Trainer input, case/best-practice examples, live demo, exchange of experiences, practical tips.
The webinar will work with ChatGPT.
It is recommended to have at least a Plus or Team license of ChatGPT for the webinar.
Specialists and managers from marketing and communication departments, product management, HR departments as well as managing directors and owners of companies. Anyone who wants to develop ChatGPT for their company and make their activities even more successful.
- Customized training courses
- Direct application in practice
- Efficient use of time and resources