Mastering the Future – from AI basics to practical applications for marketing and sales

Compulsory seminars:

1. Mastering the Future I – Using AI successfully for marketing and sales (basics), fundamentals and orientation ( 1 day):

• Current AI developments and basic knowledge about models and technologies.
• Overview of opportunities, risks, and impacts on marketing and sales processes.
• Specific use cases from marketing and sales, and best practices.
• Prompt engineering, tools, and practical exercises for ChatGPT & Co.
• Development of initial use cases.
• Critical examination of efficiency, data quality, and data protection.
• Checklist for starting your own business.

2. Mastering the Future II – AI Practical Day for Marketing & Sales (Advanced), In-depth knowledge & practical implementation (1 day):

• In-depth AI applications in performance marketing: practical areas of application, campaign setup, and specific workflows.
• AI-supported idea and content generation for efficient creative processes, supplemented by practical examples.
• Optimization of marketing processes through automation of recurring procedures and concrete examples of more efficient workflows.
• Developing your own use cases for marketing and sales.
• Creation of first AI assistants and implementation of first AI agent applications (including Lovable).
• Development of a customized AI implementation roadmap.

The course comprises two seminars. Please follow the order. 

You decide when and where you complete each module. You can book the modules individually or together at a lower package price.