Microsoft Copilot: Taking It to the Next Level—AI Power for Marketers
Smart prompts, seamless MS Office integration—more output in marketing
1. Understanding and Setting Up Microsoft Copilot
- Overview: Copilot Chat and Microsoft 365 Copilot.
- Web and company data, as well as important settings.
- Data protection, source verification, and responsible use.
2. Effective Prompting in Marketing
- Prompt structures for strategy, analysis, copywriting, and creative work.
- Use files, briefings, brand values, and target audience information as context.
- Refine, evaluate, and make results reusable.
3. Research, Campaigns, and Content
- Prepare market, competitive, and trend analyses.
- Develop campaign ideas, personas, customer journeys, and editorial calendars.
- Create content for the website, LinkedIn, newsletters, and other channels.
- Learn about Copilot pages and selected research and analysis features.
4. Copilot in Microsoft 365
- Develop and optimize texts and briefings in Word.
- Analyze data in Excel and draw conclusions.
- Prepare PowerPoint presentations and edit emails in Outlook.
- Connect workflows across multiple applications.
5. Templates and Transfer
- Ready-to-use prompt templates for common marketing use cases.
- Live demos, practical tips, and how to apply them to your own tasks.
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
- You'll get a clear overview of Copilot Chat and Microsoft 365 Copilot and select the features that best suit your tasks.
- You are familiar with effective prompt structures for strategic, creative, and operational marketing processes.
- You can use files, briefings, and brand knowledge as context to specifically improve your results.
- You'll learn about workflows for research, campaign planning, content creation, and data analysis.
- You know how to use Copilot effectively in Word, Excel, PowerPoint, and Outlook.
- You'll receive ready-to-use prompt templates that you can adapt to your own marketing use cases.
The content of this training supports the obligation to provide evidence of the promotion of AI competence within the meaning of Art. 4 EU AI Regulation.
Trainer input, case/best-practice examples, live demo, exchange of experiences, practical tips.
The webinar will use Microsoft Copilot.
Please note the general information on data protection:
For the best learning experience, we recommend using a paid version of Microsoft Copilot. Registration is optional. You can also participate in the " training " without registering. The service providers generally process the data on their own responsibility. This means that they are responsible for complying with applicable data protection regulations and ensuring the security of the processing.
Haufe Akademie no contractual relationship with the provider, so you must agree to the terms of use yourself. We recommend using an e-mail that does not reveal your identity.
Specialists and managers in marketing and communications departments, product management, and human resources, as well as company executives and business owners. Anyone who wants to start using Microsoft Copilot for their business and make their operations even more successful.
No prior knowledge of AI is required.
- Customized training courses
- Direct application in practice
- Efficient use of time and resources
Further recommendations for “Next Level Microsoft Copilot: AI Power for Marketers”
Start dates and details
Wednesday, 18.11.2026
09:00 am - 12:00 pm
Monday, 25.01.2027
09:00 am - 12:00 pm
Tuesday, April 6, 2027
09:00 am - 12:00 pm
Thursday, July 8, 2027
09:00 am - 12:00 pm
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