Event creation with AI: Success strategies with Copilot, ChatGPT, Gemini, and more.
How artificial intelligence helps with the conception, planning & marketing of events
Contents
Basics: New possibilities in marketing and event planning with artificial intelligence
- What is generative AI?
- How smart/dumb is generative AI?
- Opportunities and risks in the use of artificial intelligence.
- ChatGPT, Copilot, and Co. – Who can do what?
- Data protection, EU AI Act, and ethics: limits on the use of AI.
Introduction to prompting: good questions for good answers
- Achieving success with the RTF framework.
- Typical expert roles for prompting in the event sector.
- Iterative prompting.
- A metaprompt for professionals.
- Limits of prompting.
AI in the practice of event planning
- Persona description.
- Location check.
- Catering.
- Brainstorming and concepts.
- Plan the event agenda.
- Structure and optimize your website.
- marketing for websites, social media and mailings.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You know the possibilities for the use of AI in the event and marketing sector.
- You will receive concrete assistance in formulating effective prompts.
- You will develop the ability to use AI to save resources in your event planning.
- You will receive specific tips for the use of ChatGPT and Google Gemini in the planning and marketing of events.
After this training you can:
- Use ChatGPT, Copilot, and other AI platforms in different phases of event management.
- Benefit from the creative potential of AI when planning events and communication.
- Design new events in collaboration with ChatGPT or Copilot.
Methods
Trainer input, case studies, exercises, exchange of experiences, small group and individual work, Q+A
Tool
Recommended for
career changers in (eventmarketing, PR and corporate communications, specialists and managers from (eventmarketing, PR and corporate communications, employees from event management and product management.
- Customized training courses
- Direct application in practice
- Efficient use of time and resources
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Start dates and details
Thursday, 11.06.2026
09:00 am - 5:00 pm
Monday, 14.09.2026
09:00 am - 5:00 pm
Friday, 04.12.2026
09:00 am - 5:00 pm
Wednesday, 03.03.2027
09:00 am - 5:00 pm
Training is guaranteed to take placeAbout us - The Haufe Akademie
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Questions & Answers
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