marketing marketing for companies
How to use the rapidly growing social media platform for your marketing goals
Contents
Using TikTok for organic growth
- TikTok vs. Instagram: What Makes the Platform So Special
- How the TikTok Algorithm Works
- Business Goals and Content Strategy for Organic Growth
- Community Management and Interaction
TikTok Ads strategies that work
- The TikTok Ads Manager
- Campaign Goals and Effective Targeting
- Overview of Ad Formats
- Developing Successful Creatives
Outlook: AI-Powered Opportunities on TikTok
- Introduction to TikTok Symphony
- Insights into the TikTok Symphony Assistant for Content Creation and Optimization
Note: Please set up a TikTok account in advance.
Learning environment
Your benefit
- You know the potential and advantages of TikTok for companies.
- You are familiar with the basic functions of the platform and understand how the algorithm works.
- You understand how to grow organically as a company on TikTok.
- You are familiar with the TikTok Ads Manager and know which campaign goals should be used for which business goals.
- You are familiar with the targeting settings of the Ads Manager.
- You know the ad formats and how to create creatives that really work.
Methods
Trainer input, case/best practice examples, exchange of experience.
Recommended for
Specialists and managers from online marketing, social media, branding, communication departments, performance marketing, HR departments, e-commerce teams.
This webinar is for anyone looking to tap into TikTok as a marketing channel and understand which organic content strategies and paid advertising strategies will get them there.
- Customized training courses
- Direct application in practice
- Efficient use of time and resources
Further recommendations for "marketing marketing for businesses"
Start dates and details
Thursday, 17.09.2026
09:00 am - 1:00 pm
Tuesday, 08.12.2026
09:00 am - 1:00 pm
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