Mastering the Future I – Using AI successfully for marketing and sales (basics)

Introduction - Current developments

• Basic knowledge: What is artificial intelligence? What levels of artificial intelligence are there?
• Status quo of the best-known AI models.
• Outlook & map: What does the future hold for us? Which applications are already available now?

Effects for marketing and sales

• Which jobs and processes are in "danger"?
• What significance does AI have for marketing and sales processes?
• Current use cases incl. best practices for marketing & sales teams.
• Networking: How AI models are used to map entire process chains across teams.

How to use the best-known models for your own work

• Which models are suitable? Which ones are important for getting started?
• Prompt Engineering: Briefing artificial intelligence correctly for optimum output.
• Tips & tricks for ChatGPT, Midjourney, Dall-E & Co.

Practical application

• Development of use cases from the most relevant use cases for marketing and sales such as lead nurturing, performance marketing, search engine optimization, creation and social media marketing.

Critical view

• Economic consideration: How do I use AI to increase efficiencies?
• Social impact: What needs to be considered when using AI?
• Excursus: Data Security.

Checkout

• Checklist: The roadmap for use in your own company.
• Q&A.