LinkedIn marketing for companies - Advanced
Organic, corporate influencers, and paid ads in strategic interaction
4.7
Contents
1. Strategic principles
- Position LinkedIn correctly in your marketing and communications mix.
- Define goals: Reach, leads, brand, employer appeal.
- Ideal customer profiles and personas as a basis for campaigns and content.
2. Organic measures & corporate voices
- The "LinkedIn triad": company page, corporate voices, management.
- How employees become authentic brand ambassadors.
- Readiness check and best practices for successful programs.
3. Paid ads in combination with organic activities
- When and how paid ads are used.
- Campaign planning: goals, formats, (re)targeting.
- Examples of successful B2B and employer branding campaigns.
- Live: Step-by-step guide to setting up an ad campaign.
4. AI & tools for smarter LinkedIn marketing
- AI tools for content, profile optimization, and ads.
- GPTs and automations to support editorial work.
- Efficient workflows and practical tool tips for everyday use.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You understand how LinkedIn is used strategically in marketing.
- You will receive inspiration and frameworks for further developing your LinkedIn activities.
- You will learn how organic content, corporate influencers, and paid ads work together.
- You know tools and AI assistants that can make your processes easier and smarter.
Methods
Trainer input, strategy exercises, practical examples, group work, tool demos, exchange of experience.
During the training, we will actively work with tools such as Miro and AI applications (e.g., ChatGPT, Copilot). Please ensure that you have access to these tools so that you can fully participate in all exercises and practical examples.
Tools
Recommended for
Marketing and communications managers, HR teams, social media and content managers, and anyone who wants to think beyond the basics and implement LinkedIn as a strategic communication channel within their company. Basic knowledge of LinkedIn training helpful for this training —ideally from the course "LinkedIn Marketing for Businesses—Basics" (34937)or a comparable qualification.
Further recommendations for "LinkedIn marketing for companies - Advanced"
Ratings and feedback from our participants
Start dates and details
Tuesday, 10.02.2026
09:00 am - 5:00 pm
Tuesday, 14.04.2026
09:00 am - 5:00 pm
Tuesday, 14.07.2026
09:00 am - 5:00 pm
Training is guaranteed to take placeThe next booking ensures this course will take placeAbout us - The Haufe Akademie
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