The illustrations were created in cooperation between humans and artificial intelligence. They show a future in which technology is omnipresent, but people remain at the center.
AI-generated illustration

Visual content with AI: Methods and workflows for practical application

AI-supported image and video production

Online
1 day
German
Download PDF
€ 840,-
plus VAT.
€999.60
incl. VAT.
Booking number
41400
Venue
Online
2 dates
€ 840,-
plus VAT.
€999.60
incl. VAT.
Booking number
41400
Venue
Online
2 dates
Become a certified
Machine Learning Engineer
This course is part of the certified Master Class "Machine Learning Engineer". If you book the entire Master Class, you save over 15 percent compared to booking this individual module.
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In-house training
In-house training just for your employees - exclusive and effective.
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In cooperation with
In cooperation with
ITech Progress
Learn how to use AI specifically for visual design and your professional tasks. Use text-to-image AI tools, modern image editing, animation, and video to discover innovative approaches. Increase your efficiency and optimize processes. The training you the 4K framework for structured prompting and shows you how to build effective workflows with prompt templates and image libraries. You will create your own visual content and develop templates that give you a competitive advantage.
Contents

Two paradigms of AI image generation

  • Text-to-image: How AI-based image generation works.
  • Image-to-Image: Intelligent image editing with AI.
  • Adjust parameters and control image output.
  • From image to moving image: animation and text-to-video.
  • Practical applications: marketing, product photography, content creation.

 

Tool landscape and integration

  • Overview of special tools and their areas of application.
  • Integrate AI tools into graphics programs.
  • Combine tools for optimal results.

 

Structured prompting for visual content

  • The 4K Framework: Context, Composition, Criteria, Control.
  • Apply framework for text-to-image, image editing, and video.
  • Prompt anatomy: From idea to precise instruction.
  • Iterate and optimize results.

 

Working with prompt templates and libraries

  • Create reusable prompt templates.
  • Build and maintain image libraries.
  • Create image series and consistent visuals.
  • Further processing of AI-generated images.
  • End-to-end workflows: From idea to finished asset.
  • Practical exercises: Create your own workflows and templates.

 

Responsibility in the use of AI-generated images

  • Ethical aspects.
  • Copyright issues and legal framework conditions.
  • Transparency and traceability.
Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.

Your benefit
  • Understand AI comprehensively in professional processes.
  • Boost efficiency and creativity with AI.
  • Develop your AI skills independently.
  • Gain a competitive edge with AI expertise.
trainer
Rico Loschke
Methods
  • Largely tool-independent approach with a focus on transferable concepts and methods.
  • Extensive demos and practical exercises.
  • Application of the 4K framework.
  • Create your own prompt templates and workflows.
  • Insights into current trends and developments.
  • Demos and examples are based on Midjourney. Midjourney or Adobe Firefly are recommended for participation.
Final examination
Recommended for

Professionals from all fields who create presentations and other visual content and want to use AI to support their tasks.

Start dates and details

Form of learning

Learning form

5.11.2026
Online
Places free
Implementation secured
Online
Places free
Implementation secured
1.2.2027
Online
Places free
Implementation secured
Online
Places free
Implementation secured
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Do you have questions about training?

Call us on +49 761 595 33900 or write to us at service@haufe-akademie.de or use the contact form.

The illustrations were created in cooperation between humans and artificial intelligence. They show a future in which technology is omnipresent, but people remain at the center.
AI-generated illustration