Sustainability in event marketing

Introduction

• The term sustainability: meaning and history.
• The 3-pillar model.
• The 2030 Agenda and its 17 goals.
• The status quo: events and sustainability.
• The topic of "green events" and its significance in the near future.

Decision-making aids: Presence, digital or hybrid?

• Occasions and objectives of event marketing measures.
• How to balance event success with the sustainability goals of your training event .
• AI as a decision-making aid for sustainable formats and scenarios.

Strategy and conception

• Define the sustainability goals of your events.
• How you can recognize and use sustainability potential.
• Practical tips and tricks for the design.
• AI support for research, idea generation, and resource planning.

Factors influencing sustainability

• Framework conditions - setting the first markers.
• The right choice of hotel and location.
• From A to B: arrival and local transportation.
• Compensation - modern indulgences?
• The most important trades and their adjusting screws.
• Participant handling from invitation to give-aways.

Measurement and performance review

• Overview: Tools for measuring the Footprint.
• consultants and institutes.
• Certifications and seals.

Communication of sustainability measures for events

• To internal stakeholders.
• To your event attendees.
• To the outside.
• AI tools to support communication.