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Negotiation training for the sales professional I
Negotiate more successfully in distribution and sales
Professional preparation for negotiations—with artificial intelligence
- Assess the balance of power correctly.
- Develop a negotiation strategy.
- Set up Plan A, Plan B and Plan C.
- Practical applications of AI.
Strategic communication - guidelines for achieving goals
- Starting the conversation and positioning yourself as an expert.
- Questioning technique for identifying interests and goals
- Objection handling and convincing argumentation.
- Recognize buyer methods and use sales methods in a targeted manner.
- Where is AI helpful for my negotiations—and where is it not?
Psychology of negotiation - positively influencing the negotiating climate
- Basics of negotiation psychology.
- Recognize negotiation patterns of contacts and use them successfully.
- Optimize your own negotiation patterns.
Conduct negotiations confidently - authentic and quick-witted
- Discussion phases and structures.
- Negotiation styles and communication techniques.
- Body language - The big impact of small gestures.
Provide Professional Support for Negotiations Using AI
- Reliable definition of market- and industry-specific goals, margins, and cut-off points.
- Professionally analyze the other side's interests and motives to always stay one step ahead.
- Negotiation Rhetoric: Optimize the clarity of your lines of reasoning, value propositions, and responses to objections.
- Organize results, document open issues, and provide high-quality feedback.
- Using Pragmatic AI Coaching.
- Effective prompts for using AI efficiently and effectively.
Challenging negotiation situations - mastering difficult situations calmly
- Preparing for Difficult Situations with AI.
- Confronting resistance with confidence.
- Intensive training in negotiations with case studies and practical situations.
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
After this basic seminar, you will be able to apply professional negotiation methods. You will improve your negotiating skills and your personal appearance. Your negotiation results will improve significantly.
You know how to...
- You can prepare for negotiations professionally and use AI to support you.
- you take the lead in the negotiations.
- argue persuasively and stand up for your interests.
- uses excellent questioning techniques.
- handle difficult negotiation situations.
- uses your personal strengths and effective methods to achieve your negotiation goals.
Practice-oriented case studies, group work, educational talks, discussions, analyses, reflection, trainer feedback.
Key account managers, junior sales/distribution managers who want to learn the basics of negotiation, participants in the seminars "Professional Selling I + II" and "Strategic Selling", area sales managers, sales managers, sales persons from internal and external sales, career changers in distribution and sales, team leaders, project managers, project managers, self-employed entrepreneurs, managing directors.
Questions about the training content
Because your ability to negotiate on equal terms has a direct impact on closing rates, revenues, and customer relationships. This training provides you with systematic guidance on how to prepare for negotiations in a structured manner and conduct them using clear strategies so that you can successfully achieve your goals.
You will learn how to analyze negotiation goals, power relations, and alternatives so that you can plan discussions confidently instead of reacting spontaneously, thereby position your position
The training teaches you how to use questioning techniques and targeted conversation to identify the true interests behind positions, enabling you to prepare offers that are appropriate in terms of content and will be accepted.
During the training, you will learn about practical applications of AI, such as preparing and structuring scenarios or recognizing patterns in conversations, so that you can use data-based analyses to sharpen your strategy.
During training, you will work your way through conversation structures and role-plays so that you remain calm and continue methodically even in the face of resistance, pressure, or unforeseen twists and turns.
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Start dates and details

Wednesday, 09.09.2026
09:00 am - 5:00 pm
Thursday, 10.09.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Monday, 19.10.2026
09:00 am - 5:00 pm
Tuesday, 20.10.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Thursday, 26.11.2026
09:00 am - 5:00 pm
Friday, 27.11.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Thursday, 17.12.2026
09:00 am - 5:00 pm
Friday, 18.12.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Tuesday, 09.02.2027
09:00 am - 5:00 pm
Wednesday, 10.02.2027
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Wednesday, 03.03.2027
09:00 am - 5:00 pm
Thursday, 04.03.2027
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Tuesday, 16.03.2027
09:00 am - 5:00 pm
Wednesday, 17.03.2027
09:00 am - 5:00 pm

Tuesday, April 6, 2027
09:00 am - 5:00 pm
Wednesday, April 7, 2027
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Thursday, 22.04.2027
09:00 am - 5:00 pm
Friday, 23.04.2027
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Thursday, June 24, 2027
09:00 am - 5:00 pm
Friday, June 25, 2027
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Monday, July 12, 2027
09:00 am - 5:00 pm
Tuesday, July 13, 2027
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Monday, August 30, 2027
09:00 am - 5:00 pm
Tuesday, August 31, 2027
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Thursday, September 23, 2027
09:00 am - 5:00 pm
Friday, September 24, 2027
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.