Contents
Entry and overview
- Use & context of the platforms.
- Overview of advertising formats and placements.
- Meta Business Suite and Meta Ad Manager.
Campaign conception
- Targets and selection in the Ads Manager.
- Target groups and targeting options.
- Design principles.
Campaign settings
- Bids & Budget.
- Conversion Tracking.
Performance measurement & optimization
- Reporting (Tools & KPIs).
- Testing possibilities.
- Optimization.
Learning environment
Your benefit
- They understand how the platforms are used.
- They know the possibilities of ad placement and the special features of different formats.
- You know what to look out for when designing paid campaigns on Facebook & Instagram.
- You are familiar with the basics of the Meta Ads Manager.
- You will receive an overview of different bidding strategies.
- You know how conversion tracking works with the Facebook Pixel.
- You know the possibilities of testing.
- You will be able to evaluate and optimize campaigns with the Ads Manager.
Methods
trainer, case/best-practice examples, hands-on: practical application of what has been learned.
Recommended for
The webinar is aimed at anyone who wants to place paid ads on Facebook or Instagram for the first time or would like to make their campaigns even more successful in the future. Possible target groups are specialists and managers in (online) marketing, social media, PR and communication departments of companies, e-commerce.
Please note: The topic of recruitment is not covered here. For those who want to use social media platforms and social media ads primarily for recruiting, we recommend training course 36502 "Talent Search 2.0: Social Media Recruiting on Facebook, Instagram & Co.".
Further recommendations for "Facebook Ads & Instagram Ads"
Talent search 2.0: Social media recruiting on Facebook, Instagram & Co.
Successful social media marketing
Videos, photos and audio for effective content marketing
Social media marketing: practical training
Community management in social media
Digital storytelling: strategies, key figures and artificial intelligence (AI)
Seminar evaluation for "Facebook Ads & Instagram Ads"
Start dates and details
Wednesday, 17.09.2025
09:00 am - 5:00 pm
Monday, 01.12.2025
09:00 am - 5:00 pm
Monday, 09.03.2026
09:00 am - 5:00 pm
The next booking ensures this course will take placeAbout us – The Haufe Akademie
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Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
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Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
Do you have any questions?
We are there for you Mon - Fri 8 a.m. - 5:00 p.m.
Questions & Answers
In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.
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