LinkedIn marketing for companies

Strategies for your success in the business network

This training is held in German.
The business network LinkedIn has become indispensable, especially in B2B marketing. It is also becoming increasingly important in the HR sector. In addition to organic posts, paid campaigns are also suitable for reaching very specific target groups on LinkedIn with minimal wastage. To be successful as a company on the business network, there are a few things to bear in mind. In our live online training, you will learn how to use your LinkedIn company page optimally for your marketing activities, how to set up successful LinkedIn campaigns and how to use AI tools such as ChatGPT to benefit your content strategy.

Contents

Live online training!

Basics

  • LinkedIn usage and context.
  • Objectives and target groups.

Concept

  • Strategic preliminary considerations (responsible persons, budgets, resources).
  • Set up a company profile.
  • Company page concept (company pages, product pages, focus pages, career pages).
  • Further tools & functions of the Company Page.

Utilization

  • Content strategy (topic clusters, formats, hashtags).
  • Active networking (network building, community management).
  • Utilization routines.
  • Algorithm, tips and tricks.
  • Use of AI tools such as ChatGPT for creative content creation and efficient campaign planning.

Advertisements

  • Organic vs. paid.
  • Campaign Manager & Administration.
  • Campaign goals & ad formats.
  • Setting of paid campaigns.

Reporting

  • Analysis & KPIs.
  • Optimization.

Learning environment

Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.

Benefit

  • You know the potential and advantages of LinkedIn for companies.
  • You are familiar with the basic functions of the platform.
  • You are able to set up a company profile.
  • You find out what role your employees are allowed to play.
  • You know the basics of placing LinkedIn ads.
  • You will receive creative input for the development of LinkedIn content, also through the use of ChatGPT as an AI tool.
  • You are able to measure the success of your activities and derive measures from them.

trainer

Methods

Trainer input, case/best-practice examples, exchange of experience, exercises.

The following third-party tool can be used during the event:

  • Miro
  • ChatGPT
The following third-party tools can be used in the event:

Recommended for

Specialists and managers from marketing and communications departments, HR departments as well as managing directors and owners of companies. Anyone who wants to open up LinkedIn as a new channel for their company or make their marketing activities on the channel even more successful.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

Read more

Further recommendations for "LinkedIn marketing for companies"

Seminar evaluation for "LinkedIn marketing for companies"

4.6 from 5
with 98 ratings
training content:
4.6
Content comprehensibility:
4.7
Practical relevance:
4.4
Trainer expertise:
4.7
Participant orientation:
4.6
Method variety:
4.6
View into the product

Here you can get impressions of the training as well as information about the training topic.

What you can expect from the "LinkedIn marketing for companies" training course
What you can expect from the "LinkedIn marketing for companies" training course
Joint online training
Booking number
34937
€ 890,- plus VAT
1 day
Online
5 Events
German
Events
Train several employees internally
Pricing upon request
  • Customized training courses according to your needs
  • Directly at your premises or online
  • Cost advantage from 5 participants
  • We contact you within 24 hours (Mon-Fri)
1 day
In-person or Online

Start dates and details

  Select time period
0 events
08.07.2025
Live-Online
Booking number: 34937
€ 890,- plus VAT.
€ 1,059.10 incl. VAT.
Course
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Technical notes
We use various software to conduct our online events.
Days & Times
1 day
Limited number of participants

Tuesday, 08.07.2025

09:00 am - 5:00 pm

19.09.2025
Live-Online
Booking number: 34937
€ 890,- plus VAT.
€ 1,059.10 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
1 day
Limited number of participants

Friday, 19.09.2025

09:00 am - 5:00 pm

04.11.2025
Live-Online
Booking number: 34937
€ 890,- plus VAT.
€ 1,059.10 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
1 day
Limited number of participants

Tuesday, 04.11.2025

09:00 am - 5:00 pm

10.12.2025
Live-Online
Booking number: 34937
€ 890,- plus VAT.
€ 1,059.10 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
1 day
Limited number of participants

Wednesday, 10.12.2025

09:00 am - 5:00 pm

26.02.2026
Live-Online
Booking number: 34937
€ 890,- plus VAT.
€ 1,059.10 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
1 day
Limited number of participants

Thursday, 26.02.2026

09:00 am - 5:00 pm

Sufficient places are still free.
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Booking number: 34937
€ 890,- plus VAT.
€ 1,059.10 incl. VAT.
Details
1 day
Limited number of participants
Booking number: 34937
€ 890,- plus VAT.
€ 1,059.10 incl. VAT.
Details
1 day
Limited number of participants
Book later
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