Contents
Basics
- LinkedIn usage and context.
- Objectives and target groups.
Concept
- Strategic preliminary considerations (responsible persons, budgets, resources).
- Set up a company profile.
- Company page concept (company pages, product pages, focus pages, career pages).
- Further tools & functions of the Company Page.
Utilization
- Content strategy (topic clusters, formats, hashtags).
- Active networking (network building, community management).
- Utilization routines.
- Algorithm, tips and tricks.
- Use of AI tools such as ChatGPT for creative content creation and efficient campaign planning.
Advertisements
- Organic vs. paid.
- Campaign Manager & Administration.
- Campaign goals & ad formats.
- Setting of paid campaigns.
Reporting
- Analysis & KPIs.
- Optimization.
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Benefit
- You know the potential and advantages of LinkedIn for companies.
- You are familiar with the basic functions of the platform.
- You are able to set up a company profile.
- You find out what role your employees are allowed to play.
- You know the basics of placing LinkedIn ads.
- You will receive creative input for the development of LinkedIn content, also through the use of ChatGPT as an AI tool.
- You are able to measure the success of your activities and derive measures from them.
Methods
Trainer input, case/best-practice examples, exchange of experience, exercises.
The following third-party tool can be used during the event:
- Miro
- ChatGPT
Recommended for
Specialists and managers from marketing and communications departments, HR departments as well as managing directors and owners of companies. Anyone who wants to open up LinkedIn as a new channel for their company or make their marketing activities on the channel even more successful.
Further recommendations for "LinkedIn marketing for companies"
Seminar evaluation for "LinkedIn marketing for companies"







Start dates and details

Tuesday, 08.07.2025
09:00 am - 5:00 pm

Friday, 19.09.2025
09:00 am - 5:00 pm

Tuesday, 04.11.2025
09:00 am - 5:00 pm

Wednesday, 10.12.2025
09:00 am - 5:00 pm

Thursday, 26.02.2026
09:00 am - 5:00 pm