Webinar

TikTok marketing for companies

How to use the rapidly growing social media platform for your marketing goals

This webinar is held in German.
TikTok has rapidly conquered the social media market and evolved from a platform for Gen Z to a popular entertainment channel for everyone. In this live online webinar you will learn how to use TikTok as a marketing channel for your business, how to successfully place ads on TikTok and how to grow via organic content.

Contents

Using TikTok for organic growth

  • TikTok vs. Instagram: What makes the platform so special.
  • This is how the TikTok algorithm works.
  • Corporate goals and content strategy for organic growth on TikTok.
  • Community Management.

TikTok Ads strategies that work

  • The TikTok Ads Manager.
  • Campaign goals and targeting.
  • Ad formats.
  • Reach your goal with the right creatives.

 

Note: Please set up a TikTok account in advance.

Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.

Your benefit

  • You know the potential and advantages of TikTok for companies.
  • You are familiar with the basic functions of the platform and understand how the algorithm works.
  • They understand how to grow organically as a company on TikTok.
  • You are familiar with the TikTok Ads Manager and know which campaign objectives should be used for which business goals.
  • You are familiar with the targeting settings of the Ads Manager.
  • They know the ad formats and how to create creatives that really work.

trainer

Methods

Trainer input, case/best practice examples, exchange of experience.

Recommended for

Specialists and managers from online marketing, social media, branding, communication departments, performance marketing, HR departments, e-commerce teams.

This webinar is for anyone looking to tap into TikTok as a marketing channel and understand which organic content strategies and paid advertising strategies will get them there.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

Read more

Further recommendations for "TikTok marketing for businesses"

Joint online training
Booking number
35067
€ 490,- plus VAT
4 hours
Online
3 Events
German
Events
Train several employees internally
Pricing upon request
  • Customized training courses according to your needs
  • Directly at your premises or online
  • Cost advantage from 5 participants
  • We contact you within 24 hours (Mon-Fri)
4 hours
In-person or Online

Start dates and details

  Select time period
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15.09.2025
Live-Online
Booking number: 35067
€ 490,- plus VAT.
€ 583.10 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
4 hours
Limited number of participants

Monday, 15.09.2025

1:00 pm - 5:00 pm

08.12.2025
Live-Online
Booking number: 35067
€ 490,- plus VAT.
€ 583.10 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
4 hours
Limited number of participants

Monday, 08.12.2025

1:00 pm - 5:00 pm

12.03.2026
Live-Online
Booking number: 35067
€ 490,- plus VAT.
€ 583.10 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
4 hours
Limited number of participants

Thursday, 12.03.2026

1:00 pm - 5:00 pm

Sufficient places are still free.
Don't wait too long to book.
Fully booked.
Booking number: 35067
€ 490,- plus VAT.
€ 583.10 incl. VAT.
Details
4 hours
Limited number of participants
Booking number: 35067
€ 490,- plus VAT.
€ 583.10 incl. VAT.
Details
4 hours
Limited number of participants
Book later
You are welcome to make a non-binding advance reservation.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Also bookable as in-house training
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on-site or live online for multiple employees
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